Blog Archives

Today, we released our tenth MarketPulse newsletter, a regular publication utilizing DataXu’s proprietary data to uncover and reveal industry-shaping trends in digital marketing. This report analyzes data from campaigns across multiple vertical markets to examine the effects of online prospecting techniques when used in concert with retargeting to increase conversion volume. The full report can [...]

Note: this was originally a guest post on PointRoll’s blog. On September 29th, I had the opportunity to team up with PointRoll’s Adam Carroll on a webinar to “bust” some of the “Top Myths in Rich Media and Exchange-Traded Media.” Bust we did – silencing pervasive misconceptions including: 1) You can’t run expandable ads on exchange-traded media, 2) DSPs [...]