DataXu

Universal Pictures’ DX Video Campaign

Campaign Objective

Maximize in-unit consumer engagement (click-for-audio and replay) for the theatrical debut promotion of “The Adjustment Bureau,” comparing DataXu Audience Discovery to four traditional targeting tactics:

• Content Targeting
• Premium Content
• Behavioral Targeting
• Demographic Targeting

Campaign Result: DataXu Outperforms At Scale

DataXu Audience Discovery outperforms popular targeting tactics by over 2X at 15x scale.