Mobile Case Study #1: Leading Technology Firm

Campaign Goal

CPA Indexed to Mobile DSPCompany is looking to increase brand awareness and purchase consideration among software purchase decisions-makers and influencers.

Target Audience

Primarily C-level executives and software purchase decision makers at companies of all sizes.

Mobile Media Mix

  1. Premium content: Ran across well-known branded sites.
  2. Mobile ad network: Ran across multiple blind sites.
  3. DX Mobile: Impression level decisioning, buying and optimization across multiple sources of mobile exchange traded inventory. Campaign was optimized on many parameters including creative, device, and time of day.

Campaign Results

  • DX Mobile drove 3x the volume actions relative to spend.
  • CPA for Mobile ad network was 4x the CPA for DX Mobile.
  • CPA for Premium content was 8x the CPA for DX Mobile.
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