DataXu

CPA Case Study #1: Learning system finds CPA efficiency in just a few days

Goals:

Advertisers seek automated system that delivers performance for their campaigns.

DataXu Solution:

• Application of cutting edge Machine Learning techniques, using data from live campaigns
• Execution through Real-time bidding across multiple exchanges

Results:

CPA dropped 60-90% within the first week of the campaign, and that across multiple industries.