DataXu

CPA Case Study #3: Leading Education Client

Goals:

Leader in education space wanted to generate online leads while driving scale in media spend.

DataXu Solution:

• DataXu used a combination of audience targeting and dynamic decisioning to find the most responsive audience for the best price.

Results:

DataXu platform beat CPA goal by over 100%. Agency said DataXu was “by far the best performing partner on the plan.”