DataXu

Audience Case Study #3: DR impact and Brand impact vary by creative

Goals:

Software advertiser had two goals for campaign, online store acquisition and brand awareness improvement

DataXu Solution:

• DataXu used machine based optimization towards high audience engagement.
• Vizu was used to measure brand recognition

Results:

Different ad sizes drove different objectives:

• 160×600 unit drove highest brand impact
• 300×250 had the highest response rate, but lowest impact in brand recognition