DataXu

Audience Case Study #2: DataXu delivers brand lift

Goals:

Software advertiser wants to understand brand impact of display campaign on DataXu platform

DataXu Solution:

• A DataXu run using standard campaign setup, with machine based optimization towards high audience engagement
• Post campaign, used Vizu to measure brand recognition among exposed and control groups

Results:

Consumer exposed to DataXu ads increased their brand recognition by 30% over the baseline