DX3 is Digital Marketing Management

It’s time to say goodbye to a broken digital marketing eco-system. Demand Side and Data Management Platforms. Dynamic Creative optimizers. Attribution partners. Ad Networks and Channel media buyers. The patchwork of point solutions that sprouted up in response to yesterday’s advertising challenges can’t keep up with the torrent of Big Data resulting from today’s pervasively digital lives.

Welcome to DX3, the first fully-integrated digital marketing management platform for the enterprise. In a single platform, DataXu delivers it all – campaign management, audience management, attribution management, cross channel media buying, complex targeting, and advanced reporting. If you took an innovative demand side platform (DSP), integrated it with the world’s leading data and attribution management platforms (DMPs and AMPs), streamlined it behind a single, intuitive business console and backed it with exceptional technical and customer support – you’d have DX3.

Benefits

DataXu addresses brands’ digital marketing management needs with an enterprise marketing stack that generates a web of benefits – benefits that individual point solutions just can’t deliver.

Integrated audience capability reduces audience/data loss by up to 40%
Automated audience overlap management improves the ROI of 3rdparty data by 25% or more
Industry-leading prospecting model reduces media costs by up to 60%
Zero-delay retargeting captures 30-80% of all retargeting performance, and Super Retargeting ensures campaigns don’t overpay for underperformers, and don’t lose out on the chance to bid for the highest ones

What’s the Big Idea?

DX3 improves overall marketing performance by 2X through better data and media management
DX3 enables millions of dollars in technology fee savings each year by simplifying workflows and addressing all digital marketing needs through one integrated platform

Active Analytics™ for Digital Marketing

There are a lot of vendors that deliver “actionable” analytics. What these vendors all have in common is a rear-view mirror approach to rapidly evolving decision making. What’s the difference between DX3 and the “actionable” crowd? One offers passive analytics that tell you what you should change – after your marketing campaign is over. Our system adjusts to feedback as it happens, producing insight and acts on it in the same cycle. No lag time. No lost opportunities. Here’s a sample of our Active Analytics solutions.

Prospecting: Industry-leading audience discovery
Data Overlap Management: Automated data cost savings
Super Retargeting: Brand-unique smart models
Attribution-Aware Decisioning: Flexible attribution models that align our optimization algorithms with your business needs.

Audience Management

You know your customers and prospects. Our integrated platform engages them across segments. We’ve partnered with more than a dozen leading data vendors (for a current list, click here) to ensure that you can reach the right consumers at the right time.

Custom Audiences: Combine 1^st party and tens of thousands of 3^rd party segments
Audience Forecasting: Manage scale before the campaign starts
Audience Recommendations: Find segments that will respond
Overlap Management: Keep a lid on data costs

Inventory Management

We access premium, remnant, bidded or guaranteed inventory. Wherever your customers spend their online time, we reach them. With DataXu, there’s no need to work with separate vendors to secure different inventory sources. We manage it all.

Cross-Channel: Access video, mobile, display, rich media, expandables
Exchange-Traded: See our current list of exchange partners here.
Premium Direct: Bring the full power of DataXu’s multivariate decisioning to bear on any type of inventory.

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Campaign Management

Your team will sit behind the controls of DX3’s powerful marketing engine. The platform simplifies campaign workflow via a single interface for campaign flighting, analytics, and reporting across channels.

Role-Based Access Control for users and organizations
Universal Controls for budget management, pacing, frequency capping, brand safety, automated blocklists, integrated OBA compliance, and more.
Comprehensive targeting including geo, language, day-parting, placement, content category, site, exchange, above/below fold, mobile device make and model, OS, App/WAP
Campaign Monitoring centralized alerts make it easy to keep on top of issues
Multi-Agency Multi-Advertiser interface makes it easy to manage multiple accounts with fewer people.

Reporting and Insights

DataXu is renowned for its analytics and reporting capabilities. We are experts at visualizing performance to maximize understanding and impact. All platform customers have access to our Advanced Insights dashboard, including heat maps that identify the campaign parameters that are responding most positively to your message.

Click here to learn more about working with DataXu

We’d love to talk with you

Still struggling with how to harness Big Data? Overwhelmed by the alphabet soup you supposedly need to profit from customer intelligence? DX3 can help you explore and leverage the opportunities of this brave new world.

Give us a call. Contact Us for additional information or an in-person demo or download the State of Digital Industry White Paper.