DX Video: We Make Video Advertising Work for You

DX Video puts the power of DX3, the only digital marketing management platform, in the hands of advertisers and agencies looking to leverage video advertising to drive measurable brand engagement. We are transforming video advertising through programatic buying, optimization and active analytics™ to give you improved customer acquisition, retention, and profit.

Extend the Reach and Frequency of Your TV Buys.

As television audiences migrate online, advertisers have to do more than just follow. A recent study on brand impact found that it takes ten or more banner ad impressions to achieve a six-point increase in brand awareness. By contrast, it takes only one video ad impression to achieve a ten-point increase in awareness. DX Video maximizes engagement and results with full end-to-end attribution across your spend.

Invest with Confidence.

Engagement means many things to different advertisers. Why settle just for better click-through rates (CTR) when DX Video allows you to optimize on what really matters &endash; business results. Automatically optimize performance based on engagement, site actions, video completion, social sharing or other key objectives. Whether your video campaigns are intended to drive upper-funnel awareness or lower-funnel conversions, DX Video can optimize the performance of your campaign using your own KPIs.

You can be confident that you’ve allocated your spend for maximum results, while taking advantage of unmatched transparency and accurate measurement. We offer the broadest reach available because we work with the widest array of quality inventory sources, both online and mobile, available on the internet.

Target. Measure. Optimize. Repeat.

Ad networks give you basic targeting. But DX Video delivers a full array of targeting options, including Geo-targeting, Categories, Sites/Channels, Re-Targeting, Behavioral and more options. DX Video differentiates your marketing strategy by combining traditional targeting with our proprietary Audience Discovery methodology, which continuously finds new consumers you didn’t know existed.

Drive Performance with Smarter Ad Placements.

Based on your specific campaign goals, our unique algorithms map your Brand Genome. Using impression-level decisioning across multiple targeting parameters, we enable advertisers—for the first time—to build a data model that defines exactly how consumers behave in response to a specific campaign. By making smarter choices of who, what, where, and when, DX Video helps you focus on ad placements that generate proven performance.

DX Video makes millions of real-time decisions each second to automatically serve ads where they drive performance. Our super-efficient approach allows each impression to be valued based on fair market prices. With DX Video, you’ll never pay more than what an impression is worth to your business. What’s more, DX Video measures user activity on your site, allowing it to bid higher on impressions proven to drive higher engagement.

Uncover New Consumer Insights that Boost Your Brand.

DX Video goes beyond industry-standard reporting to provide real-time, actionable insights on campaigns as they run. Unique multi-dimensional views of campaign performance and consumer behavior let you see exactly what’s happening with your campaign. So you can optimize performance on the fly for better results—and make quick decisions to create a real competitive advantage.

Find the Sweet Spot for Your Brand Across Quality Sites.

Ad networks can’t compete with DX Video’s comprehensive reach or its simplicity. Now you have the ability to reach more than 180 million unique viewers, comparable to television. And DX Video spans multiple inventory sources from a single point of control, looking constantly for viewers most likely to engage with your brand.

Access more than 1B in-stream and 60 billion on-page quality impressions per month
Reach 100% of the US online population of 180MM unique users
Integrate brand-safe, in-stream pre-roll and on-page video inventory

DataXu inventory

Ad Formats

15 and 30-second duration in-stream video, with optional companion banners
In-page video
Full transparency of format and placement
Four levels of brand safety

Get the DX Video Difference

Maximize campaign performance and engagement, including click for audio, click to replay, click-through, completions, and conversions
Measurement and unified reporting across exchanges
Advanced analytical insights into consumer behavior
Full transparency of ad formats and media placements
Efficient real-time buying
Dedicated client services team