DataXu

DX Social: Get More Out of Your Customer’s Network

It didn’t take long for social to join display, mobile, and video as a required part of the plan. Yet the additional channel has only added to the complexity of the marketer’s life, making the need for a partner that can deliver across them all even greater. Introducing DX Social from DataXu, the first tool that drives unified decisioning across the open web and social to deliver a more informed, more effective campaign.

Facing Reality

Social networks like Facebook offer unparalleled targeting opportunities and scale. But marketers have quickly learned that social presents tough challenges as well. The ability to bring first and third party data to bear on social engagement is tightly restricted. And social targeting by interest keyword suffers from the inability to distinguish between like and intent. The result: too much value ends up in the hands of the social site and not enough drops to the marketer’s bottom line.

Actionable Analytics and the Social Advertising Graph

DX Social applies DataXu’s signature Audience Discovery insights into social’s granular targeting capabilities, generating more social engagement from unexpected paths in your customers’ social graph. That means more influencers communicating with more friends about your business.

Amplify Your Social Intelligence

DX Social builds on the dynamic decisioning capability of our Demand Side Platform technology – the ability to evaluate and bid only when we find the impressions most likely to perform against your chosen goals. Every transaction feeds back into your learning system to improve performance, automatically tuning the next bid to win the opportunities that drive higher engagement.

But DataXu goes further than a display media DSP, or standalone social media agency. DX Social reveals fresh insights that enable marketers to break through cross-channel walls, to increase scale and reduce cost.

One Consumer. One Brand. One Platform.

Why use DataXu to manage your social campaigns? Turn the question around: why use separate agencies for each media channel? No matter how many screens a customer views in a day, he or she is still the same person. Today’s online media environment rewards those who can extract signal from the sea of cross-channel digital noise. That’s DX Social.

Click here to read how SIMPLE Mobile saw huge improvements using DX Social or Request a Demo to see first hand what it can do for you and your company goals.