Privacy Policy for our Corporate Site
DataXu, Inc. (referred to further as “DataXu,” “we,” “us” and “our”) is the owner of this website, located at www.dataxu.com. The privacy of your information is important to us and we provide this privacy policy as a testament to how we collect and use your personal information.
DataXu has been awarded TRUSTe’s Privacy Seal signifying that this privacy policy and practices have been reviewed by TRUSTe for compliance with TRUSTe’s program requirements including transparency, accountability and choice regarding the collection and use of your personal information. TRUSTe’s mission, as an independent third party, is to accelerate online trust among consumers and organizations globally through its leading privacy trustmark and innovative trust solutions. If you have questions or complaints regarding our privacy policy or practices, please contact us at privacy@dataxu.com. If you are not satisfied with our response you can contact TRUSTe here. The TRUSTe program only covers information collected through this website, prior to the log in.
Why Do We Collect and Use Information?
Our website (www.dataxu.com) is intended primarily to offer information about DataXu and our services. We collect personal information from you in different areas of this website including our information request page, our contact us page and on our blog if you choose to leave a comment.
What Types of Information Do We Collect and Use?
In order to respond to inquiries or to provide customer service, we may collect various forms of personal information including your name, e-mail address, phone number, company name and state of residence.
If you choose to submit personal information, we may use that information for general marketing purposes and to notify you regarding updates to our products and services.
What Technology Do We Use to Collect Information?
As is true of most websites, we gather certain information automatically and store it in log files. This information includes internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and clickstream data.
We use this information, which does not identify individual users, to analyze trends, to administer the site, to track users’ movements around the site and to gather demographic information about our user base as a whole.
Cookies
A cookie is a small text file that is stored on a user’s computer for record-keeping purposes. We do not link the information we store in cookies to any personally identifiable information you submit while on our site.
We use both session ID cookies and persistent cookies. We use session cookies to make it easier for you to navigate our site. A session ID cookie expires when you close your browser. A persistent cookie remains on your hard drive for an extended period of time. You can remove persistent cookies by following directions provided in your Internet browser’s “help” file.
We set a persistent cookie to enable us to track and target the interests of our users to enhance the experience on our site.
If you reject cookies you may still use our site, but your ability to use some areas of our site will be limited.
Third Party Cookies
The use of cookies by our partners and service providers is not covered by our privacy statement. We do not have access or control over these cookies. Our partners and service providers use session ID and persistent cookies to make it easier for you to navigate our site.
Clear Gifs (Web Beacons/Web Bugs)
We employ a software technology called clear gifs (a.k.a. Web Beacons/Web Bugs), that help us better manage content on our site by informing us what content is effective. Clear gifs are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movements of Web users. In contrast to cookies, which are stored on a user’s computer hard drive, clear gifs are embedded invisibly on Web pages and are about the size of the period at the end of this sentence. We do not tie the information gathered by clear gifs to our customers’ personally identifiable information.
We use clear gifs in our HTML-based e-mails to let us know which e-mails have been opened by recipients. This allows us to gauge the effectiveness of certain communications and the effectiveness of our marketing campaigns. If you would like to opt-out of these e-mails, please see the “Opting Out” section below.
Targeted Ads Disclosure
We partner with a third party ad network to manage our advertising on other sites. Our ad network partner uses cookies and Web beacons to collect non-personally identifiable information about your activities on this and other websites to provide you targeted advertising based upon your interests. If you wish to not have this information used for the purpose of serving you targeted ads, you may opt-out by clicking here. Please note this does not opt you out of being served advertising. You will continue to receive generic ads.
Information Sharing and Disclosure
We will share your personal information with third parties only in the ways that are described in this privacy statement.
Your personal information, including your name and e-mail address, may be shared with companies that provide services to help us with our business activities, such as sending e-mail communications to you on our behalf, or when you apply for employment with DataXu. These companies are authorized to use your personal information only as necessary to provide these services to us.
We may also disclose your personal information;
- as required by law, such as to comply with a subpoena, or similar legal process
- when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request,
- if DataXu is involved in a merger, acquisition, or sale of all or a portion of its assets, you will be notified via e-mail and/or a prominent notice on our website of any change in ownership or uses of your personal information, as well as any choices you may have regarding your personal information,
- to any other third party with your prior consent to do so.
Public Forums
Our website offers a publicly accessible blog. You should be aware that any information you provide in these areas may be read, collected, and used by others who access them. To request removal of your personal information from our blog, contact us at privacy@dataxu.com. In some cases, we may not be able to remove your personal information, in which case we will let you know if we are unable to do so and why.
Testimonials
We post client testimonials on our website which may contain personally identifiable information. We do obtain the client’s consent via e-mail prior to posting the testimonial to post their name along with their testimonial. To request the removal of your testimonial, please contact us through one of the methods listed below.
Data Retention and Security
We will retain your information for as long as your account is active, as needed to provide you services, as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.
The security of your information is important to us. We have implemented reasonable measures to protect the information we collect. No method protecting information is 100% secure, and we cannot guarantee its absolute security.
Communications and Opting Out
If you wish to subscribe to our newsletter(s), we will use your name and e-mail address to send you information on products or services. Out of respect for your privacy, we provide you a way to unsubscribe. If you no longer wish to receive our newsletter and promotional communications, you may opt-out of receiving them by following the instructions included in each newsletter or communication.
You will be notified when your personal information is collected by any third party that is not our agent/service provider, so you can make an informed choice as to whether or not to share your information with that party.
To opt-out of advertising on our corporate website please note the following.
Click here to view your opt-out status
If you change computers or browsers, or use multiple computers or browsers or delete your cookies, you will need to repeat this process for each computer and in each browser.
If you choose to opt out using our opt-out tool, DataXu will add a cookie to your browser identifying it as an opted out browser. Once you have elected to opt-out our system may take up to twenty-four hours to refresh, but following the refresh this will prevent DataXu’s ad optimization system from using any behavioral data associated with your browser for targeted advertising.
As noted above, DataXu is a member of the Network Advertising Initiative. You may also opt out of DataXu and other NAI members on the NAI site. To find out more and/or opt-out of NAI member cookies, click here.
Links to Other Sites
This website contains links to other sites that are not owned or controlled by DataXu. Please be aware that we are not responsible for the privacy practices of such other sites.
We encourage you to be aware when you leave our site and to read the privacy statements of each and every website that collects personally identifiable information.
This privacy statement applies only to information collected by this website.
E.U. & Swiss Safe Harbor Frameworks
DataXu, Inc. complies with the U.S. – E.U. & U.S. – Swiss Safe Harbor Frameworks as set forth by the U.S. Department of Commerce regarding the collection, use and retention of personal data from the European Union and Switzerland. Information regarding the U.S. – E.U. & U.S. – Swiss Safe Harbor Frameworks can be found at http://export.gov/safeharbor.
Access to Personally Identifiable Information
If your personally identifiable information changes, or if you no longer desire our service, you may request that we correct, update, amend, delete/remove or deactivate it via e-mail or by telephone, listed in the contact information below. We will respond to your request to access within 30 days.
Changes to Our Privacy Policy
We may revise this Policy at any time. We encourage you to visit this page periodically to review any changes. All updates to our policy are posted on this portion of our website. To download this policy, select Save from your browser’s menu. If we make any material changes we will notify you by e-mail (sent to the e-mail address specified in your account) or by means of a notice on this Site prior to the change becoming effective. We encourage you to periodically review this page for the latest information on our privacy practices.
Contacting Us
Should you have any questions about this Policy, please contact us:
E-mail: privacy@dataxu.com
Phone: 857.244.6200
Address: 281 Summer Street, 5th Floor Boston, MA 02110
As part of our participation in the E.U. Safe Harbor, we have agreed to TRUSTe dispute resolution for disputes relating to our compliance with the Safe Harbor Privacy Framework. If you have any complaints regarding our compliance with the Safe Harbor you should first contact us (as provided above). If contacting us does not resolve your complaint, you may raise your complaint with TRUSTe by Internet at http://watchdog.truste.com/pvr.php?page=complaint&url, by fax at 415-520-3420, or mail at Watchdog Complaints, TRUSTe, 55 2nd Street, 2nd Floor, San Francisco, CA, USA 94105. If you are faxing or mailing TRUSTe to lodge a complaint, you must include the following information: the name of company, the alleged privacy violation, your contact information, and whether you would like the particulars of your complaint shared with the company. For information about TRUSTe or the operation of TRUSTe’s dispute resolution process, see http://watchdog.truste.com/pvr.php?page=complaint&url= or request this information from TRUSTe at any of the addresses listed above. The TRUSTe dispute resolution process shall be conducted in English.
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