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DataXu Names Software Executive to Board of Directors Dan Demmer Joins DataXu’s Board

Media Contact: Brittany Falconer, Racepoint Global (617) 624-­‐3242 Boston – February 5, 2014 – DataXu, a leading provider of programmatic marketing solutions  for brands and agencies, today announced that Dan Demmer has joined the company’s board of directors. Demmer brings to DataXu more than 25 years of leadership experience in business management and corporate […]

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Sony Network Entertainment Europe and DataXu Push the Boundaries of Interactive Pre-roll Video Advertising

New Programmatic Video Capability Increases Brand Engagement and Conversion Rates BOSTON, Mass. and LONDON, UK – November 13, 2013 – DataXu, a provider of programmatic marketing solutions for brands and agencies, today announced the addition of native support for Interactive Pre-roll to the DataXu Platform. With Interactive Pre-roll ads, advertisers can take advantage of their […]

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DataXu Announces Industry-First Programmatic Solution for “Guaranteed Media”

Solution Extends Programmatic Marketing Benefits to Direct Media Boston – September 10, 2013 – DataXu, a provider of programmatic marketing solutions for brands and agencies, today announced the global availability of DataXu for Guaranteed Media. The solution enables advertisers to customize their message to each consumer across the entire digital media plan. DataXu for Guaranteed […]

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DataXu Webinar: “How Top Brands are Using Data & Analytics to Fuel a Customer-Centric Approach to Marketing”

BOSTON, Mass. -– August 28, 2013 -– The ever-changing digital consumer has up-ended advertising as we know it. The customer journey we’ve built into our marketing systems and processes no longer exists. How can marketers deliver the personalized experiences consumers expect in today’s always-on, always connected world? Top brands are adopting a customer-centric approach to […]

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DataXu Tops Inc. 500 as #1 Fastest Growing Advertising & Marketing Company

Growth of 21,337% Propels Programmatic Marketing Pioneer to #5 Overall Boston, Mass. – August 20, 2013 – Inc. magazine has ranked DataXu, a provider of programmatic marketing solutions for brands and agencies, as the #1 fastest growing private company in the advertising and marketing industry and #5 overall on the 2013 Inc. 500, an annual list of the fastest growing […]

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DataXu Joins IBM’s Digital Data Exchange Network as a Certified Integration Partner

Partnership Delivers a Single Source for the Collection and Distribution of Real-Time Behavioral Digital Data to Marketers Boston – August 1, 2013 – DataXu, a provider of programmatic marketing solutions for brands and agencies, today announced that it has become a certified IBM Digital Data Exchange (DDX) partner. IBM DDX, part of the company’s Digital […]

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DataXu Selected as an AlwaysOn Global 250 Winner

Recognized for Creating Technology Innovations for the Global Silicon Valley Boston, MA – July 10, 2013 – DataXu, a provider of programmatic marketing solutions, today announced that it has been chosen by AlwaysOn as one of the AlwaysOn Global 250 winners.  Inclusion in the AlwaysOn Global 250 signifies leadership amongst its peers and game-changing approaches […]

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DataXu CEO Mike Baker Named Ernst & Young Entrepreneur Of The Year® 2013 Award Winner

Award recognizes entrepreneurial excellence in 10 categories Boston, Massachusetts – July 2, 2013 – DataXu (, a provider of programmatic marketing solutions for the enterprise, today announced that Mike Baker, DataXu’s CEO, received the Ernst & Young Entrepreneur Of The Year® 2013 Award in New England. The award recognizes outstanding high-growth entrepreneurs who demonstrate excellence […]

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DataXu Introduces the Industry’s First Algorithm Marketplace

Programmatic Marketing Platform Employs Data Science to Drive Business Goals with Unprecedented Choice and Flexibility    Boston – May 22, 2013 – DataXu today introduced the industry’s first Algorithm Marketplace, a major new addition to its enterprise programmatic marketing platform that leverages data science to increase the efficiency and effectiveness of digital advertising. The Marketplace […]

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DataXu Launches New Industry Report for Marketers – The Consumer Index

Quarterly Report Reveals Data-Driven Insights into Omni-Channel Consumer Behavior and Purchasing Patterns BOSTON – May 6, 2013 – DataXu today introduced a new quarterly industry report, the Consumer Index. The Consumer Index uses data science to analyze online shopping data to derive insights that provide marketers a better understanding of today’s consumers to drive deeper and […]

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