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DataXu Simplifies Programmatic Marketing With New Software Console

Improved user experience makes it easier to deploy in-house trading desks Boston, Mass. – March 27, 2014 – DataXu, a leading provider of programmatic marketing solutions for brands and agencies, today announced the release of a new software console that makes it easy for advertisers and agencies to create their own in-house trading desks. These […]

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DataXu Names Ed Montes Chief Revenue Officer

Digilant Co-founder Joins Executive Team BOSTON, Mass.—March 18, 2014—DataXu, a leading provider of programmatic marketing solutions for brands and agencies, today announced that Ed Montes will join the executive team as Chief Revenue Officer. The former Digilant CEO and co-founder brings to DataXu more than a decade of ad technology experience, successfully guiding the implementation […]

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DataXu Adds Video to Private Exchange Capabilities, Leads Industry in Private Marketplace Video Buying

Expanded offering enables brand marketers around the world to dive into programmatic with comfort and ease BOSTON, Mass.—March 6, 2014—DataXu, a leading provider of programmatic marketing solutions for brands and agencies, today announced the addition of Private Exchange video to its platform. This brings programmatic video to the point where brand marketers can confidently make […]

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DataXu Names Software Executive to Board of Directors Dan Demmer Joins DataXu’s Board

Dan Demmer Joins DataXu’s Board Boston, Mass. – February 5, 2014 – DataXu, a leading provider of programmatic marketing solutions  for brands and agencies, today announced that Dan Demmer has joined the company’s board of directors. Demmer brings to DataXu more than 25 years of leadership experience in business management and corporate finance in high […]

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Sony Network Entertainment Europe and DataXu Push the Boundaries of Interactive Pre-roll Video Advertising

New Programmatic Video Capability Increases Brand Engagement and Conversion Rates BOSTON, Mass. and LONDON, UK – November 13, 2013 – DataXu, a provider of programmatic marketing solutions for brands and agencies, today announced the addition of native support for Interactive Pre-roll to the DataXu Platform. With Interactive Pre-roll ads, advertisers can take advantage of their […]

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DataXu Announces Industry-First Programmatic Solution for “Guaranteed Media”

Solution Extends Programmatic Marketing Benefits to Direct Media Boston – September 10, 2013 – DataXu, a provider of programmatic marketing solutions for brands and agencies, today announced the global availability of DataXu for Guaranteed Media. The solution enables advertisers to customize their message to each consumer across the entire digital media plan. DataXu for Guaranteed […]

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DataXu Webinar: “How Top Brands are Using Data & Analytics to Fuel a Customer-Centric Approach to Marketing”

BOSTON, Mass. -– August 28, 2013 -– The ever-changing digital consumer has up-ended advertising as we know it. The customer journey we’ve built into our marketing systems and processes no longer exists. How can marketers deliver the personalized experiences consumers expect in today’s always-on, always connected world? Top brands are adopting a customer-centric approach to […]

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DataXu Tops Inc. 500 as #1 Fastest Growing Advertising & Marketing Company

Growth of 21,337% Propels Programmatic Marketing Pioneer to #5 Overall Boston, Mass. – August 20, 2013 – Inc. magazine has ranked DataXu, a provider of programmatic marketing solutions for brands and agencies, as the #1 fastest growing private company in the advertising and marketing industry and #5 overall on the 2013 Inc. 500, an annual list of the fastest growing […]

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DataXu Joins IBM’s Digital Data Exchange Network as a Certified Integration Partner

Partnership Delivers a Single Source for the Collection and Distribution of Real-Time Behavioral Digital Data to Marketers Boston – August 1, 2013 – DataXu, a provider of programmatic marketing solutions for brands and agencies, today announced that it has become a certified IBM Digital Data Exchange (DDX) partner. IBM DDX, part of the company’s Digital […]

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DataXu Selected as an AlwaysOn Global 250 Winner

Recognized for Creating Technology Innovations for the Global Silicon Valley Boston, MA – July 10, 2013 – DataXu, a provider of programmatic marketing solutions, today announced that it has been chosen by AlwaysOn as one of the AlwaysOn Global 250 winners.  Inclusion in the AlwaysOn Global 250 signifies leadership amongst its peers and game-changing approaches […]

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