DataXu

Press Releases

Digital Marketing 2.0.Com: Where Big Ideas Meet Big Data

DataXu Sponsors New Editorially-Independent Marketing Community

ANDOVER, MA – February 21, 2012 – Human 1.0, an international business innovation firm helping clients understand, adopt, and execute social business strategies, together with DataXu, provider of the industry’s only fully-integrated digital marketing management platform and number one ranked DSP current offering, are pleased to announce the launch of Digital Marketing 2.0, an editorially-independent thought leadership community for digital marketers… Read More

DataXu Launches Mobile Anniversary Tour

Executives from Celtra, Collider Media, Fuor Digital, Groupon Mobile, Mindshare, and MoPub to Share Insights on the State of Mobile Advertising in Series of Panel Events

BOSTON – January 27, 2012 – DataXu (www.dataxu.com), provider of the industry’s only fully-integrated enterprise digital marketing management (DMM) platform, today announced the start of its “Mobile Anniversary Tour” – a series of events content examining the benefits and challenges of mobile marketing in 2012. The tour is a celebration of the one-year anniversary of DataXu’s launch of DX Mobile, the first and only mobile demand-side platform (DSP)…Read More

DataXu Acquires Mexad, Europe’s Leading Demand-Side Platform

BOSTON – January 9, 2012 – DataXu (www.dataxu.com), provider of the industry’s #1 ranked demand-side platform (DSP), announced that it has acquired the leading European DSP, Mexad. With offices in Germany, France, Spain, the United Kingdom, Italy, Poland, and Brazil, Mexad leads in European and Latin American market share, providing local service and superior results for customers across more than 60 countries…Read More

DataXu Named a Demand-Side Platform Leader and Ranked Number One in Current Offering by Independent Research Firm

BOSTON – December 14, 2011 – DataXu (www.dataxu.com), provider of the industry’s only fully-integrated digital marketing management platform, announced today that the December 2011 Forrester Research Inc. report: “The Forrester Wave™: Demand-Side Platforms, Q4 2011″ has recognized DataXu as a Leader with the Number 1 ranked current offering…Read More

DataXu Announces DX3: The First Enterprise Digital Marketing Management Platform

Powerful Solution Enables Marketers to Turn Big Data into Profit

BOSTON – November 7, 2011 – DataXu (www.dataxu.com), today announced the launch of DX3.  DX3 is the only fully-integrated digital marketing management platform.  DX3 enables marketers to acquire and retain more customers by optimizing across the most profitable audience segments, media channels, and creative messages….Read more

DataXu Boosts Social Campaign Results with the Launch of DX Social

Leading DSP creates cross-channel insights to drive superior consumer engagement across social channels

BOSTON – September 26, 2011 – DataXu (www.dataxu.com), the leading multi-channel demand side platform (DSP) for digital marketing effectiveness – today unveiled DX Social. DX Social enables brands to drive social engagement across multiple media channels…Read more

DataXu Expands into Europe, Opens New Office in London

Expansion Brings Advanced DSP Technology to EU Countries

BOSTON and LONDON – September 13, 2011 – DataXu (www.dataxu.com), the only multi-channel demand-side platform (DSP) for display, video, and mobile advertisers – today announced that it has expanded its operations to the European Union; the company has also opened a new office in London and launched a new data center… Read more

Advertising Age Names DataXu “Best Place to Work in Marketing and Media”

Focus on innovation and collaboration makes for better products and a more rewarding workplace

BOSTON – August 22, 2011 – DataXu (www.dataxu.com), the only multi-channel demand side platform for display, video, and mobile advertisers, today announced that it was ranked fifth on Advertising Age’s “Best Places to Work in Marketing and Media” list…Read more

Using Demand Side Platform To Find The Most Profitable Customers

New Study Shows Value-Based Optimization Delivers Up to 45 Percent Better Response from High-Value Customers, and Improves Return on Ad Spend Up to 80 Percent in Financial Services and Technology Verticals

BOSTON – July 21, 2011 – DataXu (www.dataxu.com) today released its monthly MarketPulse research report that explores the data that defines today’s digital advertising marketplace. This month’s report analyzes digital advertising campaign data from the financial services and technology verticals to determine if demand side platforms (DSPs) can leverage dynamic decisioning and programmatic buying to find more and higher value customers. …Read more

Brand Advertisers Go Prime Time with Launch of DX Brand

Scientific Breakthrough Delivers DSP Technology to Prove Digital Advertising Works for Brands

SAN FRANCISCO – MAY 18, 2011 – DataXu (www.dataxu.com), today announced DX Brand, the only multi-channel demand side platform (DSP) with all of the tools and metrics necessary for brands to confidently invest in digital advertising. Built on the industry-leading DX2 platform, DX Brand takes a scientific approach to the art of brand lift… Read More

OpenRTB Consortium Garners Broad Support over 70 Companies across Advertising Ecosystems

OpenRTB Poised to Become Industry Standard for Accelerating Adoption of Real-Time Bidding

SAN FRANCISCO – APRIL 12, 2011 – Less than three months after the OpenRTB Consortium was formed to improve and accelerate the adoption of real-time bidding (RTB) through the creation of open industry standards, it today announced several major milestones… Read More

DataXu Announced General Availability of DX Video

Breakthrough Video Demand-Side Platform (DSP) Delivers Reach of TV with the Performance and Measurability of Digital Media

BOSTON, MA – March 30, 2011 - DataXu (www.dataxu.com), the only cross-channel demand side platform (DSP), today announced the general availability of DX Video. DX Video enables advertisers and agencies to get superior campaign results by combining the sight, sound, and motion of online video with programmatic buying, optimization and advanced analytics… Read More

DataXu’s Privacy-Safe Approach Optimizes Digital Advertising Performance Without Tracking Consumer Behavior

New Consumer Privacy Guidelines Issued for Advertisers, Agencies and Trading Desks to “Future Proof” their Digital Strategy

BOSTON, MA  - March 9, 2011 – DataXu – (www.dataxu.com) – the only cross-channel Demand Side Platform (DSP) for digital advertisers – today highlighted its breakthrough, privacy‑safe approach to digital advertising that optimizes campaign performance through “audience discovery,” without tracking consumer behavior… Read More

OpenRTB Consortium Launches Mobile Committee

Mobile Advertising Leaders Team to Release Open Real-Time Bidding Standards

BOSTON, MA & NEW YORK, NY – February 24, 2011 – Technology leaders in mobile advertising today announced the launch of OpenRTB Mobile, a functional committee of the successful OpenRTB consortium, dedicated to increasing the adoption of real-time bidding (RTB) standards in mobile advertising…Read More

DataXu Announces General Availability of Industry’s First Mobile Demand-Side Platform

DX Mobile Simplifies Mobile Advertising: Delivers Relevant Audiences at Scale

BOSTON, MA (February 1, 2011) DataXu (www.dataxu.com), the leading media management platform for digital advertisers, today announced the general availability of DX Mobile, the industry’s first mobile Demand-Side Platform (DSP). This advanced mobile media management solution raises the bar above traditional mobile ad networks by enabling advertisers to dynamically measure, value, buy and optimize ad placements on a real-time, impression-by-impression basis… Read More

Industry Leaders Team to Drive New Open RTB Standards

Top DSPs and SSPs Form ‘OpenRTB’ Consortium

BOSTON, MA & New York, NY (December 13, 2010) – Technology leaders representing both the demand and supply sides of the digital advertising ecosystem have teamed to form a unique consortium aimed at improving real-time bidding (RTB) through the creation of open industry standards…. Read More

Industry Advertising Survey Marks ‘Seismic Shift’ to Digital in 2011

NEW YORK, NY (December 9, 2010) – Today at the luncheon keynote from DIGIDAY:ONMEDIA, Mike Baker, CEO of DataXu (www.dataxu.com), the leading media management platform for digital advertisers, will present the results of their Digital Advertising State of the Industry Survey developed by DIGIDAY. The Survey drew responses from 426 advertisers, agencies and publishers who shared their insight into the seismic shift transforming the world of advertising…. Read More

DataXu Expands Executive Leadership Team to Lead Next Phase of Growth

Moves Corporate Headquarters to Boston’s Innovation District to Accommodate Accelerated Expansion Plans

BOSTON, MA (November 10, 2010) –DataXu (www.dataxu.com), the leading media management platform for digital advertisers, today announced key additions to its executive team: Vice President of Finance & Administration Rich Forcier, Vice President of Marketing Julie Ginches and Vice President of Products Aaron Kechley. In support of the recent launch of DX2, its second generation demand side platform, DataXu is strengthening its product, finance, and marketing leadership in order to drive the next phase of its rapid growth…Read More

DataXu Introduces DX2: The Industry’s First Three-Screen Demand Side Platform

Delivers Unparalleled Effectiveness, Efficiency and Insights Across

BOSTON, MA (September 21, 2010) –DataXu (www.dataxu.com), the leading media management platform for digital advertisers, today announced the availability of DX2, the next generation of its industry leading Demand-Side Platform.  DX2 measures, buys, and optimizes ad placements across online, video and mobile display channels, on a real time, impression-by-impression basis. The platform currently makes over one million media decisions a second, delivering a deeper level of consumer insights and media control…Read More

GroupM’s B3 Platform Launches Industry’s First Mobile Demand Side Platform

NEW YORK (September 7, 2010) ––GroupM, the leading global media investment management operation, today announced the launch of the industry’s first Demand Side Platform (DSP) advertising solution for mobile media…Read More

DataXu Demand Side Platform Extends Search into Display for iCrossing

BOSTON, MA (August 17, 2010) –DataXu ), the leading real-time bidding platform for online display advertisers, today announced a partnership with global digital marketing agency iCrossing, a division of the Hearst Corporation, to help extend iCrossing’s growing display services into the burgeoning exchange traded media market…Read More

DataXu Introduces Audience Optimization for Advanced Targeting, Performance and Insight

BOSTON, MA (June 22, 2010) – DataXu (www.dataxu.com), provider of the leading real-time bidding platform for online display advertisers, today announced its Audience Optimization offering. This new capability enables advertisers to reach custom audience segments, optimize campaign performance, and create advanced consumer insights. Unlike other demand side platforms (DSPs), DataXu discovers the best combinations of consumer, creative and context within audience segments and uses those learnings to extend campaign reach and drive performance…Read More

DataXu Wins Online Advertising Category at the 2010 MITX Technology Awards

BOSTON, MA (June 3, 2010) – DataXu, the first real-time ad optimization platform for advertisers, has been selected as a winner in the 7th Annual Massachusetts Interactive Technology Exchange (MITX) Technology Awards in the Online Advertising category. The MITX Technology Awards recognize innovative technologies developed in the New England area, as well as the individuals and organizations responsible for driving these advancements. The Online Advertising category awards innovative platforms or technology services that enable companies to create more effective, efficient digital campaigns…Read More

Advertising Industry Icons Join DataXu Advisory Board

BOSTON, MA (April 26, 2010) – DataXu, provider of the leading real-time bidding platform for online display advertisers, today announced the addition of four new members to its advisory board. The new members are four of the advertising industry’s most distinguished leaders—Bernhard Glock, Jon Bond, Greg Stuart and Michael Darviche. The expansion of DataXu’s advisory board to include a breadth of notable industry leaders—representing agencies, brands, publishers and data companies—validates the significance of data-driven advertising and reflects its rapid adoption by all industry constituents. With the counsel of these new advisors, DataXu will expand relevant offerings across the digital media landscape…Read More

DataXu Secures $11 Million in Series B Funding Led By Menlo Ventures

BOSTON, MA (March 8, 2010) – DataXu, provider of the leading real-time bidding platform for online display advertisers, today announced it has closed $11 million in Series B funding led by Menlo Ventures. Atlas Venture and Flybridge Capital Partners, who provided DataXu’s Series A funding in April 2009, also participated in the round. The proceeds will be used to fund new product development, sales and marketing, and international expansion. John Jarve, Managing Director of Menlo Ventures, will join DataXu’s board of directors…Read More

DataXu Expands Team and Opens New York Office to Support Continued Growth

BOSTON, MA (December 17, 2009) –– DataXu, provider of the leading real-time bidding platform for online display advertisers, today announced that it has expanded its sales team with the addition of two senior executives, in response to market demand for its service. In conjunction with this team expansion, the company has opened an office in New York City led by veteran ad executive Steven Golus…Read More

DataXu Launches the First Real-Time Optimization Platform for Advertisers

TECHCRUNCH 50 CONFERENCE, SAN FRANCISCO and BOSTON (September 15, 2009) – DataXu, a 2009 TechCrunch50 finalist, today introduced the industry’s first real-time optimization platform for online advertising campaigns. The DataXu platform enables advertisers to measure, analyze and optimize digital media across the ad exchanges of Google, Yahoo and others. Unlike any other online advertising service, the DataXu platform values, bid manages and buys each ad impression individually, making real-time decisions on each ad opportunity, as it occurs. With the ability to process hundreds of thousands of “ad decisions” a second—each returned in under 100 milliseconds—DataXu produces higher returns on media investments and lowers media costs by eliminating unnecessary impression spend…Read More

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