Past Events
Digital Collective
10 May 2012
The Digital Collective was created to support the needs of senior digital marketers from the largest organizations in our region. The goal of our leadership group is to provide a regionally driven peer-to-peer exchange that facilitates best practices and fuels new and meaningful relationships among digital marketers.
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Digital Collective
18 April 2012
The Digital Collective was created to support the needs of senior digital marketers from the largest organizations in our region. The goal of our leadership group is to provide a regionally driven peer-to-peer exchange that facilitates best practices and fuels new and meaningful relationships among digital marketers.
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BRX Summit Part Deux
11 April 2012
Wells Fargo Securities Tech Transformation Summit
04 April 2012
iMedia Video Summit
25 March 2012
This iMedia Summit is all about video, synergies with traditional television and a deep dive into the platforms, formats, and ecosystem that's rapidly changing the space.
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GigaOm's Structure Data
21 March 2012
Our CTO, Dr. Willard Simmons will present his story on "How I applied Real Time Rocket Science to Real Time Decision making"
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iMedia Digital UK Summit
20 March 2012
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SES
19 March 2012 12:00 AM
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SXSW
09 March 2012
An incubator of cutting-edge technologies, the event features five days of compelling presentations from the brightest minds in emerging technology, scores of exciting networking events hosted by industry leaders and an unbeatable line up of special programs showcasing the best new websites, video games and startup ideas the community has to offer
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Argyle CMO Spotlight Forum: Retail and Consumer Goods & Services
05 March 2012
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Digiday Mobile
01 March 2012
Join Mike Baker and Digiday's Brian Morrisey as they talk about the future of mobile advertising.
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Colgate-Palmolive Thought Leadership Forum
01 March 2012
GSMA Mobile World Congress
27 February 2012
IAB Annual Leadership Meeting
26 February 2012
The 2012 IAB Annual Leadership Meeting explores how digital media has reshaped the foundation of the advertising-based ecosystem from the transacting of two-dimensional physical products—time-and-space sales—to the multidimensional building of immersive, holistic experiences.
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YES Boston: What's the Big Deal about Big Data (and Analytics)?
23 February 2012 06:00 PM
The Yale Entrepreneurial Society and Goodwin Procter LLP will co-host YES Boston 2012: What’s the Big Deal about Big Data (and Analytics)?, an evening networking reception and panel discussion that will delve into Boston’s tech scene and its data landscape. We hope to discuss and engage further on not only the current, thriving data and analytics start-up scene, but also its future in Boston and what seem to be the trends moving forward. The panel will include Justin Borgman of Hadapt, Mina Hsiang of General Catayst Partners, Chris Lynch of Vertica Systems, Inc., Steve O’Leary of Aeris Partners, Swapnil Shah of FirstFuel Software and Dr. Bill Simmons of DataXu. Bill Schnoor, partner and co-chair of Goodwin Procter’s Technology Companies Group will serve as Moderator.
Click here to register
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OMMA: Data & Behavioral
22 February 2012
Join us at OMMA and make sure to catch Jonah Spegman of Scripps Networks session "Case Study: Dishing Up Data Driven Results for The Food Network"
OMMA Data and Behavioral gets beyond the new clichés and keep data on target for marketers. We broaden our reach to hug the larger field that targeting has become. But the expansive, trendy topic of “big data” needs to be cut down to size if marketers hope to use it here and now.
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iMedia Brand Summit
05 February 2012
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Digital Collective: Los Angeles
31 January 2012
Mike Baker will be presenting "The Future of Advertising" on the main stage this year, join us!
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Big Data Dinner - Ai Fiori in NYC
24 January 2012 06:00 AM
Digital Marketing came with huge promises – big data that would allow us to predict consumer behavior with amazing accuracy and finally tap into the power of the customer intelligence derived from a fully-digital world.
But have you been able to capitalize on those promises? Do you have the right partnerships – internally or externally – to help you make sense of what's happening?
As passionate members of the Digital Marketing Tribe, DataXu, Human1.0 & SNCR launched the 2011 Digital Marketing 2.0 Study.
Join Mike Baker, CEO & co-founder of DataXu and industry leaders for the Big Data Dinner.
Big Data Dinner - Tamarine in Silicon Valley
17 January 2012 06:00 AM
Digital Marketing came with huge promises – big data that would allow us to predict consumer behavior with amazing accuracy and finally tap into the power of the customer intelligence derived from a fully-digital world.
But have you been able to capitalize on those promises? Do you have the right partnerships – internally or externally – to help you make sense of what's happening?
As passionate members of the Digital Marketing Tribe, DataXu, Human1.0 & SNCR launched the 2011 Digital Marketing 2.0 Study.
Please join me, Mike Baker, CEO & co-founder of DataXu and industry leaders for the Big Data Dinner.
Gridley & Co. Annual IDEA Conference 2012
10 January 2012
Mike Baker will be speaking on an AdTech Panel at Gridley & Co. Marketing Internet Financial Technology Outsourcing Services Conference - Stay Tuned for more details!
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Argyle CMO Leadership Forum
17 November 2011 12:00 AM
Join Joelle Moroney, DataXu Sales Director for New England & Canada, at the Argyle Executive Forum - bringing together leading CMOs and marketing leaders from a variety of industry verticals to discuss best-practices and innovative marketing strategies.
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Future Forward
10 November 2011 12:00 AM
DataXu CEO Mike Baker will discuss how the powerful combination of data and analytics is disrupting the digital marketing landscape, and presenting significant new opportunities.
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Digiday Video, "Mining for Gold in Online Video"
08 November 2011 12:00 AM
Join DataXu and a very special guest as they discuss how some of the most innovative brands are using video to "strike gold" for their campaign objectives.
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OMMA Display
07 November 2011 02:30 PM
Hear a DataXu executive discuss the latest DX Social campaign case studies and social media developments on the panel "The New Gorilla: Is Facebook's Lock on Social Media Inventory Good for Marketers?"
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Society for New Communications Research Symposium
04 November 2011 12:00 AM
DataXu CEO Mike Baker will present preliminary findings from on-going digital marketing research at the annual Society for New Communications Research Symposium and Awards Gala.
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Foley's Emerging Technologies Conference, "The New Normal: From Lean Start-Ups to Prosperous Exits"
02 November 2011 11:00 AM
A DataXu executive will share their wealth of experience and expertise helping to build private companies for successful exits on the 11am ET panel "Positioning Your Early-Stage Financing for the Future."
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Cash CIO Forum
02 November 2011 12:00 AM
DataXu CEO Mike Baker will present "Active Analytics in Digital Media," discussing the unique opportunities and challenges the "data deluge" brings to today's CTOs and CIOs.
Rutberg Future of Wireless
16 October 2011
During an Unscripted session during the invite-only event, DataXu CEO Mike Baker discussed the future of data and analytics with tenthavenue CEO Rupert Day.
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Cash Catalyst Executive and Board Symposium
13 October 2011 12:00 AM
DataXu CEO Mike Baker presented "Active Analytics for Digital Marketing."
JD Powers Automotive Roundtable
12 October 2011
Join J.D. Power and Associates and representatives of retailers, OEMs, agencies and automotive Web sites at the Red Rock Resort in Las Vegas as industry experts and thought leaders discuss how you can leverage the Internet to market and sell more vehicles.
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BRX Video Media Summit
05 October 2011
DataXu’s Director of Business Development, Adrian Tompsett joins leaders from the digital video ecosystem to share perspectives, research and case studies to discuss what’s next in video.
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Mobile Media Summit
05 October 2011 12:00 AM
Data: Hype or Reality? Many believe that the future of the industry will depend on how well we connect mobile data from carriers, publishers and other sources with online and offline data to drive relevancy. DataXu’s President and CEO, Mike Baker explores some of the ways data is being used to drive ad relevancy and better results.
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OpenRTB: Town Hall
05 October 2011
Senior executives from companies across the digital advertising ecosystem will discuss the unprecedented success of OpenRTB, an initiative which proves that independent buyers and sellers across the industry will work together to create and adhere to interoperability standards that enable competitive players to work together more easily.
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Busted: Top Myths about Rich Media and Exchange-Traded Media
29 September 2011 02:00 PM
The digital media buying space is expanding and evolving at lightning speed, resulting in a plethora of questions, myths, and misinformation across the ecosystem. Demand-side platforms (DSPs) deliver a cost-effective way for brands to reach their audience at scale, but what utility do those impressions provide? Can they be rich and engaging if they run across exchange-traded inventory? How do we target and measure them?
Interested in learning how to leverage DSPs and rich media for an upcoming campaign?
Join PointRoll and DataXu as they team up to bust the top myths about DSPs and rich media including:
Attendees will:
MYTH: Expandables can't run on exchange-traded media
MYTH: DSPs are just for direct-response campaigns and performance advertisers – not for brand advertisers and engagement
MYTH: Campaign performance is best measured through CPA and CTR
Register now for the 45 minute webinar to hear these and other myths get busted. You’ll also see and hear about recent killer creative campaigns – featuring both targeted and interactive ads – that have run through DSPs, generating exceptional results.
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Digiday Social
22 September 2011
Using Audience Insights to Boost the Return on Social Media Ads.
Join DataXu's Shane Keats, Director of Product Marketing, for an intriguing look at how one of the most forward-thinking brands is leveraging both open Web and "closed" Facebook advertising campaigns to drive valuable social actions, acquire new customers and improve their return on ad spend.
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ad:Tech London
21 September 2011
Demand Side Platforms and The Big Opportunity in Data and Analytics: Join DataXu for an in-depth look at how forward-thinking global brands are using demand side platforms to scale up and optimize their campaigns in real time, and exceed their expectations on critical campaign metrics, such as real-time brand sentiment, mobile app downloads, video completion rates, and even product purchase profitability.
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Digiday Mobile
21 September 2011
Will Brands Sink Significant Dollars into Mobile? Or will they sit on the sideline waiting for next year? As more and more people consume content on their mobile phones, media companies and marketers need to quickly determine how to best reach and engage with these audiences. It’s an increasingly complex landscape, full of different devices, operating systems, ad units and platforms and without many standards. Thought-leaders with experience in mobile advertising, content, commerce, and technology will offer insights into the market’s future trends, as well as the most promising emerging solutions. Discover what the future holds for you and this game changing media platform at DIGIDAY:MOBILE.
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Ad Trading Summit, London
20 September 2011
The Ad Trading Summit London is the largest global event focused on the data-driven display market. Delving deep into the business of automated media trading and the technology that underpins it, ATS London aims to inform attendees on the latest trends in display buying.
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AGC's 2011 Digital Media, Internet and Mobile Conference
20 September 2011
Join America’s Growth Capital for its 8th Annual East Coast Emerging Growth Conference that will bring together attendees (PE/VC/Debt/Institutional investors as well as corporate development executives from leading acquirers) to exchange ideas and connect with 120+ fast-growing private emerging growth companies.
Future M: Big Deal or BS? How Data and Analytics are Reshaping Advertising
13 September 2011
The media industry is at a crossroads, uncertain over which path to take as we embrace the inevitable seismic shift to an all-digital world.
Where there is fear, however, there is opportunity – driven by those who accept the transformation of the advertising ecosystem and use it to their advantage.
Marketers can reap unprecedented benefits from embracing data-driven digital advertising. The mountains of data generated from online ad campaigns can help marketers improve efficiencies, discover new and previously overlooked audiences, and improve the performance of current and future marketing strategies through real-time actionable analytics.
Join DataXu CEO Mike Baker and executives from Digitas, Hill Holliday, iProspect, and Mullen for an interactive conversation on the provocative and disruptive ideas echoing across the proverbial fork in the advertising road.
Agenda:
4:30pm – Cocktail Reception
5:00pm – Digital Discussion
6:00-6:30pm – Networking and Refreshments
Venue:
Hill Holliday, Boston
53 State Street
The Red & Ted Room
Moderator:
Mike Baker, CEO of DataXu
Special Guests to Include:
• Adam Cahill, EVP, Media Director, Hill Holliday
• Mark Miller, SVP, Strategy & Analysis, Digitas
• Gina Preziosa, VP, Director of Digital Media, Mullen
• Rob Murray, Global CEO, iProspect
Register at www.futurem.org. Space is limited. Please register by September 8th.
Friends of DataXu, use discount code "DataXu" for a 20% discount off the purchase of a FutureM pass! To use this discount code, click here and enter DataXu in the promo code field on the second page.
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iMedia Brand Summit
11 September 2011
Digital Marketing at Scale: Going Big in 2012--The most influential, marketer-centered event helping brand leaders drive ROI and their own career success. Join the conversation and collaboration with more than 130 senior brand marketing executives.
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OMMA Behavioral
20 July 2011 12:00 AM
Targeting Learns New Habbits--Data, data are everywhere, but how much of it will marketers actually use? OMMA asks the buyers to tell us what they really are doing with all that data. Re-targeting is one of the tried and true behavioral tools, but increasingly marketers are tying it with search to blend real-time direct marketing with display. Further, mobile platforms are the new thing, and they promise to add other layers of real-time and location-based data to the mix. But are they really ready?
DataXu's Beth Gregg and partner John Grodnowski (FRWD) will speak as guest panelists on topics of leveraging ad tech in the service of brand awareness as well as mobile.
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DIGIDAY Data Management Summit
17 July 2011 12:00 AM
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iMedia Entertainment Summit
28 June 2011 12:00 AM
Join DataXu at iMedia's Entertainment Marketing Summit -- a must-attend event for entertainment marketing professionals charged with extending their brand message across the digital media spectrum.
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iMedia UK Agency Summit
15 June 2011 12:00 AM
Bruce Journey, CRO of DataXu presents "Demand Side Platforms: Supercharging Your Digital Campaigns" at iMedia UK Agency Summit, a two-day agency event in Brighton, UK. The overall show will discuss the current state of the industry, and the the way it impacts business and transforms models.
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ELEVATE: Online Video Advertising Summit
07 June 2011
Join DataXu during ELEVATE: Online Video Advertising Summit, a new one-day conference to be held during "Internet Week" on Tuesday, June 7th in New York City, the advertising capital of the world.
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OMMA Mobile
07 June 2011 12:00 AM
Join DataXu's Steven Golus, VP Sales and GM Mobile to hear "DataXu and Nexage present Industry’s First Mobile DSP/RTB Case Studies" at OMMA Mobile during "Internet Week" on Tuesday, June 7th in New York City.
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iMedia Agency Summit "Navigating Digital's Ever-Evolving Future"
21 May 2011 12:00 AM
Steven Golus, VP of Sales and GM of Mobile, and a very special guest will present "Can Your DSP Do That?" The 30 minute presentation will include display, mobile, and video case studies.
Gridley & Company "Mobile in May"
19 May 2011 12:00 AM
DataXu CEO Mike Baker will speak on a panel to discuss "Mobile Advertising in Measurement: What's Hot, What's Not, and what's Different"
Digiday: Video Upfront LA
14 April 2011
Join DataXu during DIGIDAY:VIDEO UPFRONT in LA. The best and the brightest in digital video, emerging platforms, plus media, marketing, publishing, and television executives will converge in New York City to discuss the future of video programming and advertising.
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ad:tech San Francisco
13 April 2011
Join DataXu's West Coast Director of Sales, Beth Gregg, as she presents with Steve Weeks, Worldwide Advertising Manager for Adobe during the Marketing Masters session, "Ad Networks, Exchanges, and More" beginning at 10:30 AM on April 13.
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Rutberg Summit: London 2011
13 April 2011
DataXu's CEO, Mike Baker, will be moderating two panels: "Mobile Internet and Apps: Growth and Monetization," and "Private Company Innovators: Advertising and Analytics" during this two-day invite only event in London, England.
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Digiday: Video Upfront NYC
12 April 2011
Join DataXu during DIGIDAY:VIDEO UPFRONT in NYC. The best and the brightest in digital video, emerging platforms, plus media, marketing, publishing, and television executives will converge in New York City to discuss the future of video programming and advertising.
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AdWeb 3.0
11 April 2011
Aaron Kelchley, DataXu's VP of Products, will present on the 9:30 AM panel, "Consumer Data Tracking, Usage, and Privacy-- Best Practices, Regulatory, Environment and the Future."
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OMMA Metrics
23 March 2011
Mike Baker, CEO of DataXu, will moderate the 10:30 AM panel, "Analyzing Across Multiple Channels: What Works and What Doesn’t for Multichannel Measurement" on March 23.
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Big IT meets Big Web
10 March 2011
Dr. Bill Simmons, DataXu CTO and co-founder, will be in attendance at this invite only thought leadership forum for leaders in information technology and web development.
iMedia Brand Summit
06 March 2011
This year's brand summit will discuss what marketers can do to deliver their stories across channels and devices to reach today's dynamic consumer. Don't miss DataXu's own Chris Lobdell and Jesse Cozart deliver the spotlight presentation on March 8th from 11-11:30 am.
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The Vinl Shul Speaker Series: "Mobile Commerce Tipping Point"
02 March 2011 12:00 AM
Mike Baker will be speaking on the "Mobile Commerce Tipping Point" panel at The Vilna Shul Center for Jewish Culture at 6:30PM.
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OMMA Global
28 February 2011
Join us at OMMA's annual "Show of Shows." On day two of the conference DataXu's Adrian Tompsett joins the video track on the 11:30 am panel "How Will Real-Time Bidding Impact How Video is Bought and Sold."
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DIGIDAY: MOBILE & APPS
24 February 2011
This event will examine the best ways to engage consumers, build brands and deliver content across mobile devices. See DataXu Co-Founder and CTO Bill Simmons speak on the 10:05 a.m. panel, "Mobile Spending: Same Pennies, Different Screen."
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DIGIDAY: ON MEDIA
23 February 2011
Hear top executives at today's biggest media companies, agencies and brands discuss how they plan and buy digital media to connect and engage consumers, build brands and deliver branded content. DataXu's own Beth Gregg will be speaking!
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3rd Annual DMA Mobile Marketing Day
22 February 2011
Industry experts discuss the state of mobile marketing during this day-long event. Don't miss the 3:00pm panel "Mobile 2.0: How a New Wave in Mobile is Driving Performance" featuring DataXu's Mobile GM, Steven Golus.
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2nd Annual Admeld Partner Forum
10 February 2011
This forum aims to bring together the industry's top publishing and buy-side executives to discuss the challenges and opportunities they're thinking about in 2011. DataXu CEO Mike Baker joins "The DSP Panel" at 1:40 pm to discuss such topics as the growth of brand dollars in real-time bidding, cross-platform buying and more.
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New York City Ad Club Event
03 February 2011
The Future of the Digital Consumer: DataXu's own Steven Golus joins a panel of industry executives to discuss what marketers can do to better understand and engage with today's digital consumer. The panel is sure to provide insights into embracing the newest digital innovations and how you can become a "media mastermind."
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Gridley's 10th Annual Conference
11 January 2011
The theme for this year's Gridley Conference is IDEA, which stands for Innovation, Disruption, Engagement and Action. In line with this theme, see speakers from some of the most innovative and disruptive companies of 2010. You'll also get the chance to hear from traditional industry leaders on how they are embracing new technologies and opportunities.
Come see DataXu CEO Mike Baker as he moderates this year's "Content Panel," with panelists from AOL, The New York Times, Time Inc Digital and others.
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DigiDay: Target
13 December 2010
The leading agency, brands, content and technology companies will come together to examine and explore the innovations and the future of audience targeting, networks, exchanges, data management and aggregation for media and marketing to consumers. During this high-level event, you’ll discover how brands find their customers in a digital data driven world as top industry experts and insiders dive deeply into the challenges and success stories of audience targeting, management, and monetization.
Come see DataXu Director of Sales, Beth Gregg speak on the seismic shift from buying content to buying audience (9:30am).
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DigiDay: On Media
09 December 2010
This is the digital media moguls caucus on the business of buying, planning, and advertising across digital platforms. There is an expansive media market that agencies have to master from Online, Social, Video, Mobile, Search, Apps, Ad Networks, Email, Targeting, Measurement, Emerging Platforms, and more. Media buyers and planners, and marketing execs are constantly seeking the highest performance and most innovative platforms to help them run, create, engage and deliver their digital advertising creative and messages to their target audiences.
Come see DataXu CEO Mike Baker deliver a keynote presentation at this year’s event.
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38th Annual UBS Global Media and Communications Conference
06 December 2010
“The Longest Running Show on Wall Street” is back, and this years conference aims to provide investors and media with a lens into critical trends in consumer behavior. From 2:30-3:30 on December 7th, DataXu CEO Mike Baker joins other Demand-Side Platform leaders for a Q&A focused on DSPs and the digital media supply chain. What role do demand-side platforms play in the digital media supply chain? How do they “plug-in” to supply sources such as ad exchanges? Are they friend or foe of the ad agency, the ad network, and the publisher?
Fixing Advertising Panel: The New Data-Driven Display Ecosystem
30 November 2010
Dapper brings its 9th Fixing Advertising panel to Boston to discuss how far we’ve come in 2010, what work still needs to be done (hint: it’s not fixed yet!) and what we see for 2011. One large issue to address is how we can leverage these new data-driven display technologies to actually scale. Going beyond retargeting, driving new customers into the funnel, and bringing more measurable performance to brand campaigns all carry the potential to drive far more volume into this ecosystem. DataXu CEO Mike Baker will be a panelist, and will be joined by executives from CSN Stores, Adnetik, Traffiq and more.
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Mobile Marketing Association (MMA) Forum
17 November 2010
"The State of Mobile Advertising - Now & Next"
Mike Baker is speaking on a panel moderated by Mickey Khan of Mobile Marketer alongside executives from InMobi, GetJar and more.
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i612 Alpha Event
11 November 2010
What’s New and Groundbreaking in Online Media? At this event, DataXu VP of Sales Steven Golus will present DX2, DataXu's next generation demand side platform and some of its revolutionary features and functionality. Other presenters include AdBrite, BlueKai, Facebook and X+1.
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OMMA Mobile
27 October 2010
"The Tangled Nets We Weave: The Next Generation of Mobile Display"
Mike Baker is speaking on a panel with executives from MobClix, Pubmatic and more about how demand side platforms, real-time bidding, ad exchanges, data layers and supply side optimizers are changing mobile display advertising.
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Wireless Influencers 2010
24 October 2010
Mike Baker will be moderating 3 panels at the world's premier multidisciiplinary forum for senior executives to examine what's next for wireless and digital media. Panel topics will cover spending mobile ad dollars, actionable analytics for mobile and privacy in mobile.
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J.D. Power & Associates 2010 Automotive Internet Roundtable
21 October 2010
J.D. Power hosts an event for automotive retailers featuring industry experts and thought leaders discuss how you can leverage the Internet to market and sell more vehicles. Bruce Journey is speaking on a panel discussing Ad Networks, Exchanges and DSP's.
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SES Chicago 2010
20 October 2010
“Crossing the Digital Divide: The Leap From Search to Display”
Mike Baker will participate on a panel at Search Engine Strategies Chicago discussing how experienced search advertisers can make the transition into exchange-traded display.
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Interactive Advertising: Digital Media SIG
18 October 2010 06:30 PM
DataXu VP of Products Aaron Kechley will speak on a panel for the MIT Enterprise Forum alongside executives from Daily Grommet, Burst Media, OwnerIQ and more.
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Digital Publishing Summit
18 October 2010
Adrian Tompsett, Director of Business Development at DataXu, will speak on a panel about "Targeting Valuable Audiences at Scale' along with executives from AdMeld, Audience Science, Aperture and more.
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Pubmatic Ad Revenue
07 October 2010
"Multi-Party Real-Time Bidding Case Study: Examining the Direct Impact of Real-time Bidding from Advertiser to Publisher"
RTB is hot. It’s the #1 contender for the online advertising industry’s buzzword of the year. But it’s still very new to our industry at large, and both advertisers and publishers have a lot of questions about it. DataXu Chief Revenue Officer Bruce Journey will participate in the first multi-party, comprehensive, case study that tracks how RTB works for different advertiser verticals and publisher types.
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FutureM Boston: DataXu Digital Media Brain Summit
06 October 2010 04:00 PM
Reaching and engaging the connected consumer in today’s ever changing digital landscape has made running campaigns complex and challenging. Advertisers crave more data, better results and higher returns on ad spend. All signs point towards a display-ad marketplace that is increasingly technology-driven.
Local start up DataXu is a key driver behind developing the new standard in digital media management. Join DataXu and senior executives from FlyBridge Capital, Liberty Mutual, Procter & Gamble and Hill Holliday in a discussion that focuses on how fast-moving digital media innovations are transforming online advertising. We’ll help you disseminate the sea of acronyms – from DSP, RTB, DBO and every thought in between. You‘ll leave armed and fresh with lots of ideas on how to embrace digital innovations and turn yourself into a media mastermind!
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SMX East 2010
06 October 2010
"Search Meet Display; Display Meet Search"
Search and display ads are two entirely different creatures. Yet web surfers see them both…and they’re getting more connected. Turns our that display ads (brand enhancers) can help search ads (conversion specialists) work together to get people to buy. This session looks at ways each type of advertising is being used to reinforce the other, and why you should consider a hybrid search/display campaign. Join DataXu VP of Sales Steven Golus along with executives from Yahoo!, Magnetic, Dapper and more.
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Advertising Week Data Congress
29 September 2010 09:00 AM
Embracing the connected consumer is the focal point of this in-depth look at the burgeoning digitally-driven data ecosystem. Advertisers, marketers, brands, agencies and digital innovators will examine trends in consumer media behavior; innovations in science and technology; policy and privacy implications; and more. DataXu CEO Mike Baker will be joined by executives from StarCom, 4A’s, PriceWaterHouseCoopers, MTV, BlueKai , Quantcast and more.
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Mobile Ad Summit
28 September 2010
A day-long event dedicated to bringing all the top media and creative agency leaders together to talk about all things mobile. DataXu CEO Mike Baker will be speaking on a panel called “Apps: The Game Changer” discussing how apps are changing the face of mobile and advertising. Mike will be speaking alongside executives from Mojiva, Targetcast and FourSquare.
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Crossing the Digital Divide: The Leap From Search to Display
18 August 2010 12:00 AM
Mike Baker will participate on a panel at Search Engine Strategies San Francisco, a Connected Marketing Week event, discussing how experienced search advertisers can make the transition into exchange-traded display.
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DataView: The DataXu Blog
