News/Buzz
For the latest news about DataXu happenings, see In the Media, Events, and Press Releases below. For media inquiries, please contact us at press@dataxu.com.
In the Media
- DataXu Raises $11M to Serve the Right Ad, Right Now
VentureBeat, 3/8/2010"As the Internet is getting faster, with everything coming and going in real-time, advertising is playing catch-up. DataXu (said like “data zoo”), an advertising startup that optimizes ads in real time, today announced $11 million in funding to continue doing just that."
More - Tap Into the Real Value of Consumer Data With Real-Time Bidding
ClickZ, 2/19/2010Mike Baker explores how real-time bidding on ad impressions through a demand-side platform can help advertisers derive more value from their own customer data and third-party audience data.
More - How to Power Your 2010 Media Plan With Real-Time Bidding
ClickZ, 1/22/2010In this installment of Mike Baker's monthly column for ClickZ, he outlines how media planners can get started with real-time bidding ad inventory to achieve both conversion and branding objectives.
More
Events
- 3/9/2010
2010 Montgomery Technology Conference, March 9th & 10th
DataXu will present at the 2010 Montgomery Technology Conference, an invitation-only gathering that brings together a select group of high-growth technology companies with senior-level investors and corporate executives. Mike Baker will also participate on a panel entitled "Advertising Outlook for 2010" with other leading companies from across the advertising ecosystem.
learn MorE - 1/7/2010
Digital Hollywood @ 2010 CES, Thursday, January 7th at 3:00 p.m.
“Reinventing Advertising"
Mike Baker joined executives from across the digital media industry for a panel discussion: "HyperTargeting & HyperSelecting: Advertising, Search, Content and Aggregation" at 2010 International CES in Las Vegas. Also at CES, the DataXu logo had a Star Trek celebrity encounter (photo), courtesy of Bing's promotion of TechCrunch50 finalists.
lEarN MOre - 11/21/2009
Harvard Business School's 15th Annual Cyberposium, Saturday, November 21st
“Navigating the Digital Storm"
Mike Baker participated in two panels: "Future Trends in Online Advertising" and "Scaling to Success - Perspectives on Growing Pains and Levers for Growth" along with executives from YouTube, Google, Warner Brothers, Bain Capital, and others.
lEARN MORe
