News/Buzz

For the latest news about DataXu happenings, see In the Media, Events, and Press Releases below. For media inquiries, please contact us at press@dataxu.com.

In the Media

Search and Display: Has Convergence Arrived?
ClickZ, 08/23/2010
DataXu CEO Mike Baker speaks with iCrossing's VP of Display Media about the integration of search and display advertising.
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VP Dax Hamman of Hearst's iCrossing Discusses Display, DataXu Partnership and The Expression of Intent
AdExchanger.com, 08/19/2010
Interview with iCrossing's Dax Hamman about their partnership with DataXu and how DSP's are being integrated into the search advertising model.
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DataXu Creates Digital Media Brain
digiday:DAILY, 7/15/2010
Digiday explores DataXu's Audience Optimization capabilities and how they help advertisers achieve greater scale for their campaigns. Mike Baker also discusses what sets DataXu apart from "first-generation" DSPs.
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8/18/2010
SES San Francisco, August 17-19, 2010
"Crossing the Digital Divide: The Leap From Search to Display"
Mike Baker will participate on a panel at Search Engine Strategies San Francisco, a Connected Marketing Week event, discussing how experienced search advertisers can make the transition into exchange-traded display.
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8/18/2010
IAB Future of Display: Ad Networks & Exchanges, August 18, 2010
"RTB, DSP, WTF: Is Everyone a Media Trader?"
Mike Baker will speak on a panel at the IAB Future of Display Forum, a Connected Marketing Week event. The panel will tackle some of the confusion surrounding Demand Side Platforms and Real Time Bidding.
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8/11/2010
Pushing Boundaries: Exploring the Evolving World of Display Media, August 11, 2010
“Leveraging Data in Display Targeting”
Steven Golus, DataXu's VP of Sales and Go-to-Market Strategy, will be participating in a FRWD event in Minneapolis, discussing the evolving display advertising industry and more specifically the various ways that 3rd party and 1st party data can be integrated into campaigns for improved optimization.
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DataXu Demand Side Platform Extends Search into Display for iCrossing
8/17/2010
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DataXu Introduces Audience Optimization for Advanced Targeting, Performance and Insight
6/22/2010
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DataXu Wins Online Advertising Category at the 2010 MITX Technology Awards
6/3/2010
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Advertising Industry Icons Join DataXu Advisory Board
4/26/2010
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DataXu Secures $11 Million in Series B Funding Led By Menlo Ventures
3/8/2010
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DataXu Expands Team and Opens New York Office to Support Continued Growth
12/17/2009
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DataXu Launches the First Real-Time Optimization Platform for Advertisers
9/15/2009
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