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DataXu Names Ed Montes Chief Revenue Officer

DataXu, a leading provider of programmatic marketing solutions for brands and agencies, today announced that Ed Montes will join the executive team as Chief Revenue Officer. The former Digilant CEO and co-founder brings to DataXu more than a decade of ad technology experience, successfully guiding the implementation of strategy, providing operational oversight, and delivering record […]

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DataXu CEO Confirms He Will File For An IPO

DataXu CEO Mike Baker tells Business Insider that yes, his online ad-buying company will go public. An IPO is a matter of time — and timing — he says. DataXu is one of the larger independent online ad buyers, or “demand-side platforms” as they’re called in the business.

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Twitter Announces “Tailored Audiences” For Ad Retargeting

Twitter just published a blog postannouncing a new product for advertisers called “tailored audiences”. We’d previously suggested that Twitter would likely work directly with advertisers for retargeting, but actually, Twitter says advertisers should work with one of a number of partners, who include Adara, AdRoll, BlueKai, Chango, DataXu, Dstillery, Lotame, Quantcast, ValueClick, and [x+1].

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Inc. Revenue Survey: Bluekai Sees $26.8M in 2012, DataXu $87M

Given the recent IPO and M&A frenzy, it should come as no surprise that some ad-tech players saw strong revenue growth in 2012, as reported today in the Inc. 500/5000 list.

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Inc. 500 List Thick With Programmatic Ad Tech Companies

The 2013 Inc. 500|5000, an annual list of the fastest growing private companies in the United States, has been released, and it’s thick with programmatic ad tech companies.

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Boston area Companies take 20 spots in the Inc. 500

Its that time of year again! Inc.com has released its prestigious top 500 list for 2013, ranking the 500 fastest growing companies in America. Being selected for this list is a tremendous mark of distinction for these once tiny startups. This year, Massachusetts based companies claimed no less than 20 spots in the top 500, with four […]

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Inc. 500 includes 21 Mass. firms; DataXu leads pack at No. 5

Boston-based DataXu saw $87 million in revenue in 2012, putting the firm at No. 5 on the 2013 Inc. 5000 list of fastest-growing companies.

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How America’s Fastest Growing Companies Stay Motivated

“I treat my managers like they are business owners, and I am an investor in their business. We agree on goals and resources and I hold them accountable for outcomes. What motivates people to tackle the complex tasks we encounter every day is autonomy, mastery, and a sense of purpose in the work.” –Mike Baker, […]

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DataXu Joins IBM’s Digital Data Exchange Network

DataXu today announced that it has joined the IBM digital data exchange (DDX) network. IBM DDX is an automated tag management system and is part of IBM’s Digital Analytics group.

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Programmatic Marketing Meets The Gartner Hype Cycle

In the four years real-time bidding has been commercially available, it has emerged as one of the industry’s fastest-growing technologies. RTB adoption, frankly, rivals the adoption of other long-lasting and hugely significant technological trends, such as the proliferation of Wi-Fi, Google’s explosion in search, the growth of mobile phones and even the adoption of the […]

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