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Ad Viewability: the importance of being seen

Digital advertising platforms help marketers target consumer audiences online and deliver ads across various digital media channels. These platforms can roll out the right content to the right demographic at the right time.

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Big Data and the Visionary Power of Change

For the past decade, I have been organizing a series of thought-leadership roundtable discussions that bring together senior industry executives, academics, and authors to exchange perspectives on topics of common interest. I reached out to several of these thought-leaders to get their perspective on Big Data as an agent transformational change.

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Customized Algorithms Provide Great Benefits – But Also Great Challenges

Agencies and holding companies are pointing to customized algorithms as a way to differentiate from the competition. Tech providers, too, claim that algorithms developed in-house offer better optimization capabilities than those that are more generally available. But as these algorithms become more popular, the parameters of what entails customization are loosening.

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RANKED: The Hottest Pre-IPO Adtech Startups Of 2014

DataXu CEO Mike Baker tells Business Insider that yes, his online ad-buying company will go public. An IPO is a matter of time — and timing — he says .

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Boston’s Next Tech Gold Mine

The region’s newest multibillion-dollar industry is massive and invisible. It is a tech revolution that is silently and stealthily connecting companies to us in ever-more-cunning ways. And it may be the one enterprise that locks in Boston’s hegemony over tech for years to come.

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DataXu Names Ed Montes Chief Revenue Officer

DataXu, a leading provider of programmatic marketing solutions for brands and agencies, today announced that Ed Montes will join the executive team as Chief Revenue Officer. The former Digilant CEO and co-founder brings to DataXu more than a decade of ad technology experience, successfully guiding the implementation of strategy, providing operational oversight, and delivering record [...] Continue Reading

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DataXu CEO Confirms He Will File For An IPO

DataXu CEO Mike Baker tells Business Insider that yes, his online ad-buying company will go public. An IPO is a matter of time — and timing — he says. DataXu is one of the larger independent online ad buyers, or “demand-side platforms” as they’re called in the business.

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Twitter Announces “Tailored Audiences” For Ad Retargeting

Twitter just published a blog postannouncing a new product for advertisers called “tailored audiences”. We’d previously suggested that Twitter would likely work directly with advertisers for retargeting, but actually, Twitter says advertisers should work with one of a number of partners, who include Adara, AdRoll, BlueKai, Chango, DataXu, Dstillery, Lotame, Quantcast, ValueClick, and [x+1].

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Inc. Revenue Survey: Bluekai Sees $26.8M in 2012, DataXu $87M

Given the recent IPO and M&A frenzy, it should come as no surprise that some ad-tech players saw strong revenue growth in 2012, as reported today in the Inc. 500/5000 list.

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Inc. 500 List Thick With Programmatic Ad Tech Companies

The 2013 Inc. 500|5000, an annual list of the fastest growing private companies in the United States, has been released, and it’s thick with programmatic ad tech companies.

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