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MarketPulse

DataXu MarketPulse 10: Using Prospecting to Increase the Scale and Effectiveness of Retargeting

Today, we released our tenth MarketPulse newsletter, a regular publication utilizing DataXu’s proprietary data to uncover and reveal industry-shaping trends in digital marketing. This report analyzes data from campaigns across multiple vertical markets to examine the effects of online prospecting techniques when used in concert with retargeting to increase conversion volume. The full report can […]

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DataXu MarketPulse: Using Demand Side Platforms to Find Your Most Profitable Customers

Today, we released our ninth MarketPulse newsletter, a regular publication utilizing DataXu’s proprietary data to uncover and reveal interesting trends in digital advertising. This month’s report analyzes campaign data from two key verticals to see whether DSPs can leverage programmatic buying to find more valuable customers. The full report can be found here: DataXu MarketPulse […]

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DataXu MarketPulse: Playing the Field across Ad Exchanges Pays off for Advertisers

Today, we released our eighth MarketPulse newsletter, a regular publication utilizing DataXu’s proprietary data to uncover and reveal interesting trends in digital advertising. This month’s report revisits our May 2010 study to see how market maturation is affecting media prices in 2011.

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DataXu MarketPulse: Demand Side Platforms: Vendor Neutrality is Key

Today, we released our seventh MarketPulse newsletter, a regular publication utilizing DataXu’s proprietary data to uncover and reveal interesting trends in digital advertising.  This month’s report examines the industry skepticism surrounding owners of ad exchanges and whether they can operate as neutral brokers given their ownership of most of the media offered for sale on […]

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DataXu MarketPulse: The Most Valuable Data for Real Time Bidding: The “Brand Genome”

Today, we released our sixth MarketPulse newsletter, a regular publication utilizing DataXu’s proprietary data to uncover and reveal interesting trends in digital advertising.  This month’s report examines Brand Genomes and the performance impact of custom campaign models versus one-size-fits-all content and audience channels. The full pdf is available here: DataXu MarketPulse_Brand Genomes_November 2010. DataXu MarketPulse: […]

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DataXu MarketPulse: Targeting vs. Scale – It Doesn’t Have to be a Tradeoff

Today, we released our fifth MarketPulse newsletter, a regular publication utilizing DataXu’s proprietary data to uncover and reveal interesting trends in digital advertising.  This month’s issue examines targeting and its impact on the scale and performance of a campaign. The full pdf is available here and below is a snapshot of the research. DataXu MarketPulse: […]

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DataXu MarketPulse: “Comparing Exchange Targeting Strategies: Following the Crowd Will Cost You”

Today, we released our fourth MarketPulse  newsletter, a regular publication utilizing DataXu’s proprietary data to uncover and reveal interesting trends in digital advertising.  This month’s issue compares exchange targeting strategies – Audience Targeting, Retargeting and Optimization – to find the real cost of the media. The full pdf is available here: DataXu MarketPulse_Exchange Trading Strategies_September 2010 […]

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DataXu MarketPulse: “Last Click Attribution: A Simple Way to Misallocate Your Budget”

Today, we released our third MarketPulse newsletter, a regular publication utilizing DataXu’s proprietary data to uncover and reveal interesting trends in digital advertising.  This month’s issue focuses on a highly contentious issue in the online advertising space – Last Click Attribution. The full pdf is available here: DataXu MarketPulse_Last Click Attribution_July 2010 and below is […]

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DataXu MarketPulse: “Beyond Audience: What Drives Campaign Performance?”

Today we published the second issue of the DataXu MarketPulse, a research newsletter designed to highlight trends in digital advertising based on DataXu’s own proprietary data. In this month’s issue, we explored campaign performance and the impression attributes that are most highly correlated with conversions and the results were surprising! DataXu MarketPulse, June 2010 Beyond […]

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DataXu MarketPulse: Ad Price Volatility Is Opportunity for Advertisers

Yesterday, we distributed what we hope will be the first of many “DataXu MarketPulse” newsletters. Designed to highlight compelling trends in the digital advertising space, the DataXu MarketPulse was created in response to our customers’ requests for visibility and insights into the rapidly evolving world of biddable digital media. DataXu MarketPulse, May 2010 Extreme Price […]

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