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DataXu is pleased to feature the following events.
This event is designed to include all players within the digital advertising ecosystem. It presents an overview of the current state of the Polish market, whilst also showcasing some cast studies and learnings from other markets across Europe.
On the 4th of March at 10.30am, Jost Löhnenbach, Head of Sales, New and Emerging Markets, Europe at DataXu will be hosting a session on programmatic video. What role does video play in the omni-channel customer journey and how can brands harness programmatic to bring TV-like experiences to digital video? These questions and more will be covered in this presentation.
More information about the event can be found here.
The Evolution 2015 conference is one of the biggest events in the digital industry in Hungary, presenting a great opportunity for people to network, share best practices and learn about the latest trends in the market.
Join us in Budapest on the 4th of March at 11.45am as Jan Heumüller, VP Sales of Europe at DataXu gets up on stage to talk about the role of mobile within the omni-channel customer journey.
Click here to find out more information about the event.
The ANA Media Leadership Conference will bring together the leaders of the media industry to discuss urgent issues and share insights on the newest ways of connecting with today’s consumers.
The media landscape is hyper-fragmented and has never been more complicated. We are facing very serious issues. Ad fraud, piracy, and non-viewability threaten the optimization of digital media. Marketers are feeling a breakdown in transparency and trust with their media agencies and suppliers; Ad Age, in fact, identified media transparency as one of its “Biggest Stories of the Year.” Many marketers still struggle to fully optimize programmatic buying. Increasingly, clients are taking agency services in house. And while native advertising offers benefits, the industry is still challenged on how best to disclose to consumers that this is indeed advertising. Plus, media measurement issues remain an evergreen topic. Finally, marketers struggle with the balance between traditional media platforms (that still work!) and newer media, such as mobile. The only constant in the media industry is change.
The d3con is the largest German RTA industry conference since 2011. More than 1,000 participants from the leading agencies, publishers and service providers of the real time advertising industry meet once a year in Hamburg to discuss, network and learn.
If you’re planning to attend, join the DataXu and LiveRail workshop, ‘Brand Storytelling With Programmatic Video’ on the 10th of March 2015 at 11am hosted by Jan Heumüller, VP Sales Europe at DataXu and Yoav Arnstein, Head of International at LiveRail. What role does video play in the omni-channel customer journey and how can brands harness programmatic to bring TV-like experiences to digital video? These questions and more will be covered in the session as Jan and Yoav discuss how marketers are using programmatic video to deliver creative, compelling brand stories that resonate with their audiences and drive actions.
More details about the event can be found here.
Real Time Advertising has become a lightning rod for the brightest and smartest strategists, engineers and marketers as they innovate machine-based decision making and learning into a fine art, and one of the hallmarks of any great thinker is that they get smarter through trial and error. Join us at the British Museum on the 11th of March 2015 as the IAB UK hosts their annual Real-Time Advertising Conference focusing on the lessons learned from last year and how marketers can use those learnings to inform future strategies.
Ed Montes, Chief Revenue Officer at DataXu will be closing the conference with an inspirational session, “Lessons Learned are great – but what does the future hold?” Ed will highlight all the great things that make this industry such an exciting one to work in whilst also providing some insights into what’s to come in future.
Click here to view the full agenda or book your ticket.
The 22nd annual SXSW Interactive Festival returns to Austin, Texas from Friday, March 13 through Tuesday, March 17, 2015. An incubator of cutting-edge technologies and digital creativity, the 2015 event features five days of compelling presentations and panels from the brightest minds in emerging technology, scores of exciting networking events hosted by industry leaders and an unbeatable lineup of special programs showcasing the best new websites, video games and startup ideas the community has to offer. From hands-on training to big-picture analysis of the future, SXSW Interactive has become the place to preview the technology of tomorrow today.
Join DataXu’s Mike Baker, Team Detroit’s Andrew Martin and Google’s Scott Lange for a panel moderated by Team Detroit’s Subu Desaraju on Friday March 13th at 12:30pm.
The Shopper Marketing Summit is the most empowering industry conference where industry experts share knowledge and best practices to help brands and retailers achieve success along the path to purchase. Here, senior leaders across all functions of shopper marketing convene to collaborate, learn and share insights about the ever-evolving customer journey. Summit is for leaders and those who aspire to become leaders.
Transformation is the 4A’s annual gathering of C-level executives from various disciplines within the marketing, media and agency businesses. Each year, these thought leaders and visionaries come together to share knowledge, insights, experiences and success stories to navigate the rapid transformation of those industries.