DataXu is pleased to feature the following events.
The World Business Dialogue is the world’s largest international student-run business convention. Each year, the leaders of today and tomorrow come together in Cologne to discuss current innovations and trends regarding their impact on existing business models and their chances to generate new business models.
At this year’s event on 13th March, Jan Heumüller, DataXu’s VP Sales, Europe, will join a panel discussion on “How Programmatic Marketing is Transforming the Media Landscape.” While the transition to this brave new digital world is disruptive and confusing at times, one thing is clear: having actionable data is key. The session will cover how companies can successfully build their brands with programmatic marketing by leveraging the power of real-time data and analytics.
The 2014 London Video Publisher Forum focuses on topics pertinent to publishers. It aims to bring innovative discussion and insight to the half-day event with packed sessions of candid dialogue amongst industry thought-leaders.
Join Martin Brown, DataXu‘s VP, Managing Director for the UK and Nordics on the 18th March for his afternoon panel session titled „View from the buy-side“.
Figuring out where people are, when they’re there, and how to reach them are concepts as old as time. But today’s technology makes reaching people real-time easier and more efficient than ever before.
This London conference will be held at the British Museum where industry experts will share insights to help you get you started or take your real time advertising from good to great.
Martin Brown, VP, Managing Director for the UK and Nordics at DataXu is participating in the Brand Safety Panel session, so come and join us on Wednesday, 19th of March at 1.50pm.
The Shopper Marketing Summit is so much more than your average conference. It’s a gathering of industry intelligence; an intimate setting where executives across the entire ecosystem of shopper marketing collaborate, learn and share experiences and insights about the ever-changing path to purchase.
Chris Lobdell, General Manager, Central Region, will host and moderate the Digital Shopper Marketing track sessions (C1-C4) on Tuesday, March 25 and the Omni-channel track sessions (G1-G3) on Wednesday, March 26.
The Adzine School is a place for marketing experts to share their knowledge about relevant online marketing topics with a selected group of attendees. The intimate setting creates an ideal event to present latest industry trends and is also the ideal setting to create a dialogue between attendees and speakers.
Marco Gold, Sales Director DACH at DataXu, will lead a session titled “Real-Time-Advertising & Real-Time-Bidding for media buyers” on 27th March in Hamburg, Germany.
As the only global event focused on media innovation, creativity and new forms of trading and partnership, FOMG 2014 will continue to bring the most senior delegation of brands, agencies and innovators – with a reinvigorating new format at the Rome Cavalieri, Italy, on 6-8 April 2014.
It’s a provocative notion: we’re in the midst of a marketing revolution fueled by programmatic decisions. Technologies claiming to manage marketing investments, deliver data-driven consumer insights, and improve customer acquisition have rapidly proliferated. But many organizations and executives have had difficulty keeping up with the realities and possibilities of the ever-changing marketing landscape.
The Marketing in the Programmatic Age Roundtable Lunch is an exclusive invitation-only event for senior executives from brands and agencies. We examine the innovative strategies leading organizations are using to engage their target audiences while breaking down the current digital marketing and media environment. Attendees will benefit from rich, focused content as well as the rare networking opportunity created between the roundtable members. The roundtable will be very interactive by design and is limited to 25 participants. While there is no cost to participate, we require roundtable members to show up if registered and actively contribute to the conversation.
The Digital Collective was created to support the needs of senior digital marketers from the largest organizations in our region. The goal of our leadership group is to provide a regionally driven peer-to-peer exchange that facilitates best practices and fuels new and meaningful relationships among digital marketers.
The DataXu team will lead a discussion group at the Chicago event on programmatic marketing. Contact your DataXu sales executive if you are interested in participating.
The Rise of Content: We’ve all heard that “content is the new currency” for brands. But what does it mean?
Join the DataXu team at the Digiday Brand Summit where top marketers will display how the dominance of the Web and its impact on consumer behavior has made social content king. Leading brand marketers will present real-life examples of what they’ve learned about content creation, social community building and its impact on consumer relationships and brand loyalty.