Events

Upcoming Events

DataXu is pleased to feature the following events.

Chicago Digital Collective

04/23/14 - 04/23/14
  • Chicago, IL
  • Category:
  • Speaking
  • , Sponsoring

The Digital Collective was created to support the needs of senior digital marketers from the largest organizations in our region. The goal of our leadership group is to provide a regionally driven peer-to-peer exchange that facilitates best practices and fuels new and meaningful relationships among digital marketers.

The DataXu team will lead a discussion group at the Chicago event on programmatic marketing. Contact your DataXu sales executive if you are interested in participating.

Digiday Brand Summit

04/27/14 - 04/29/14
  • Nashville, TN
  • Category:
  • Speaking
  • , Sponsoring

The Rise of Content: We’ve all heard that “content is the new currency” for brands. But what does it mean?

Join the DataXu team at the Digiday Brand Summit where top marketers will display how the dominance of the Web and its impact on consumer behavior has made social content king. Leading brand marketers will present real-life examples of what they’ve learned about content creation, social community building and its impact on consumer relationships and brand loyalty.

New York Analytics Collective

05/07/14 - 05/07/14
  • New York, NY
  • Category:
  • Speaking
  • , Sponsoring

The Analytics Collective was created to support the needs of senior marketing data and analytics executives from the largest organizations in our region. The goal of our leadership group is to provide a regionally driven peer-to-peer exchange that facilitates best practices and fuels new and meaningful relationships.

The DataXu team will lead a discussion group at the New York event. Contact your DataXu sales executive if you are interested in participating.

Marketing in the Programmatic Age Roundtable Lunch #4

05/07/14 - 05/07/14
  • Hotel ZaZa, Dallas, Texas
  • Category:
  • Speaking
  • , Sponsoring

It’s a provocative notion: we’re in the midst of a marketing revolution fueled by programmatic decisions. Technologies claiming to manage marketing investments, deliver data-driven consumer insights, and improve customer acquisition have rapidly proliferated.  But many organizations and executives have had difficulty keeping up with the realities and possibilities of the ever-changing marketing landscape.

The Marketing in the Programmatic Age Roundtable Lunch is an exclusive invitation-only event for senior executives from brands and agencies.  We examine the innovative strategies leading organizations are using to engage their target audiences while breaking down the current digital marketing and media environment.  Attendees will benefit from rich, focused content as well as the rare networking opportunity created between the roundtable members.  The roundtable will be very interactive by design and is limited to 25 participants.  While there is no cost to participate, we require roundtable members to show up if registered and actively contribute to the conversation.

We will address the following questions:
  • How will top brands use data & analytics to fuel a customer-centric approach to marketing?
  • What are the best cases studies that demonstrate how programmatic marketing is being used to maximize returns on marketing investments and improve customer engagement?
  • What are best practices for developing omni-channel digital strategies?
  • What does “video” mean for marketers in 2014?
  • Can online campaigns drive branding and offline actions?
  • What consumer insights and intelligence can be gleaned from programmatic marketing?
  • How are leading brands successfully navigating the new digital landscape?

Digiday Programmatic Summit

05/14/14 - 05/16/14
  • New Orleans, LA
  • Category:
  • Sponsoring

Programmatic & the Quest for Simplicity: The ability to separate data from media impressions combined with technology that efficiently matches buyers and sellers is changing the game for brands, agencies and publishers. The increasing pool of data and the sophistication by which it’s separated and recombined has eliminated waste and made buying and selling more efficient — but also complicated. How can marketers use programmatic to achieve a more simple, fluid advertising process?

Join the DataXu team at the 2014 Digiday Programmatic Summit, cutting through the hyperbole and acronyms to address how brands, agencies and publishers are adjusting to the changing dynamics of modern media buying.

 

Marketing in the Programmatic Age Roundtable Lunch Series #5

05/15/14 - 05/15/14
  • Townsend Hotel, Birmingham, MI
  • Category:
  • Speaking
  • , Sponsoring

It’s a provocative notion: we’re in the midst of a marketing revolution fueled by programmatic decisions. Technologies claiming to manage marketing investments, deliver data-driven consumer insights, and improve customer acquisition have rapidly proliferated.  But many organizations and executives have had difficulty keeping up with the realities and possibilities of the ever-changing marketing landscape.

The Marketing in the Programmatic Age Roundtable Lunch is an exclusive invitation-only event for senior executives from brands and agencies.  We examine the innovative strategies leading organizations are using to engage their target audiences while breaking down the current digital marketing and media environment.  Attendees will benefit from rich, focused content as well as the rare networking opportunity created between the roundtable members.  The roundtable will be very interactive by design and is limited to 25 participants.  While there is no cost to participate, we require roundtable members to show up if registered and actively contribute to the conversation.

We will address the following questions:
  • How will top brands use data & analytics to fuel a customer-centric approach to marketing?
  • What are the best cases studies that demonstrate how programmatic marketing is being used to maximize returns on marketing investments and improve customer engagement?
  • What are best practices for developing omni-channel digital strategies?
  • What does “video” mean for marketers in 2014?
  • Can online campaigns drive branding and offline actions?
  • What consumer insights and intelligence can be gleaned from programmatic marketing?
  • How are leading brands successfully navigating the new digital landscape?

Los Angeles Digital Collective

05/21/14 - 05/21/14
  • Beverly Hills, CA
  • Category:
  • Speaking
  • , Sponsoring

The Digital Collective was created to support the needs of senior digital marketers from the largest organizations in our region. The goal of our leadership group is to provide a regionally driven peer-to-peer exchange that facilitates best practices and fuels new and meaningful relationships among digital marketers.

The DataXu team will lead a discussion group at the Los Angeles event on programmatic marketing. Contact your DataXu sales executive if you are interested in participating.

TiECON East 2014

05/29/14 - 05/30/14
  • Cambridge Marriott
  • Category:
  • Speaking

TiECOn East is the largest start-up conference on the East Coast! TiECON East brings together entrepreneurs in Technology, Life Sciences, Education, Clean Tech and Startups. Learn the latest industry trends, get advice from entrepreneurs with successful exits & network for your next big opportunity.

DataXu CTO and co-founder, Dr. Bill Simmons, will speak on the “Big Data & Analytics – Data is the New Oil” panel on May 30.

The Nantucket Conference

06/05/14 - 06/07/14
  • Nantucket Yacht Club, Nantucket, MA
  • Category:
  • Speaking

Each year, the Nantucket Conference brings together a small group of creative and forward-thinking entrepreneurs, investors, technologists, and executives to elicit the kind of real-world war stories and insight that you don’t hear at any other conference.

DataXu CEO Mike Baker joins an illustrious roster of speakers at this year’s conference.

Chicago Analytics Collective

08/12/14 - 08/12/14
  • Chicago, IL
  • Category:
  • Speaking
  • , Sponsoring

The Analytics Collective was created to support the needs of senior marketing data and analytics executives from the largest organizations in our region. The goal of our leadership group is to provide a regionally driven peer-to-peer exchange that facilitates best practices and fuels new and meaningful relationships.

The DataXu team will lead a discussion group at the Chicago event. Contact your DataXu sales executive if you are interested in participating.