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DataXu is pleased to feature the following events.
The ANA Brand Masters Conference will bring together leading CMOs and marketing thought leaders to share inspirational approaches to brand building that drive sales, profitability, and return on investment. Top marketers and industry experts will reveal how they navigate through customer insights, data analytics, and technology to engage customers and grow their businesses. You will also have the opportunity to network with your peers and walk away with actionable tips to take back to your organization.
This IAB seminar is all about integration and how different communication channels work together. With the help of recent case studies, the event will examine the deepening relationships between mobile, desktop, outdoor, radio, press, TV and more!
Come and join us at this seminar on the 11th February as we present our session, ‘Marketing to Consumers Not Channels’, demonstrating how technology partners can help marketers be more effective by integrating all their different marketing activities, both online and offline, to deliver a more cohesive brand experience.
If you’re interested in attending, please book your place here.
The CIO Executive Leadership Summit delivers world class thought leadership in a club-like setting where attendees will receive unique insights into best practices and will hear success stories involving leadership, management, technology and career development.
DataXu CTO and co-founder Dr. Bill Simmons is speaking on the executive panel, Big Data: The Next Frontier – Insights and Strategies from Massachusetts Big Data Pioneers at 10:20am.
The ANA Media Leadership Conference will bring together the leaders of the media industry to discuss urgent issues and share insights on the newest ways of connecting with today’s consumers.
The media landscape is hyper-fragmented and has never been more complicated. We are facing very serious issues. Ad fraud, piracy, and non-viewability threaten the optimization of digital media. Marketers are feeling a breakdown in transparency and trust with their media agencies and suppliers; Ad Age, in fact, identified media transparency as one of its “Biggest Stories of the Year.” Many marketers still struggle to fully optimize programmatic buying. Increasingly, clients are taking agency services in house. And while native advertising offers benefits, the industry is still challenged on how best to disclose to consumers that this is indeed advertising. Plus, media measurement issues remain an evergreen topic. Finally, marketers struggle with the balance between traditional media platforms (that still work!) and newer media, such as mobile. The only constant in the media industry is change.
The d3con is the largest German RTA industry conference since 2011. More than 1,000 participants from the leading agencies, publishers and service providers of the real time advertising industry meet once a year in Hamburg to discuss, network and learn.
If you’re planning to attend, join the DataXu and LiveRail workshop, ‘Brand Storytelling With Programmatic Video’ on the 10th of March 2015 at 11am hosted by Sacha Berlik, European General Manager at DataXu and Yoav Arnstein, Head of International at LiveRail. What role does video play in the omni-channel customer journey and how can brands harness programmatic to bring TV-like experiences to digital video? These questions and more will be covered in the session as Sacha and Yoav discuss how marketers are using programmatic video to deliver creative, compelling brand stories that resonate with their audiences and drive actions.
More details about the event can be found here.
Real Time Advertising has become a lightning rod for the brightest and smartest strategists, engineers and marketers as they innovate machine-based decision making and learning into a fine art, and one of the hallmarks of any great thinker is that they get smarter through trial and error. Join us at the British Museum on the 11th of March 2015 as the IAB UK hosts their annual Real-Time Advertising Conference focusing on the lessons learned from last year and how marketers can use those learnings to inform future strategies.
Bruce Journey, Co-Founder and Chief Customer Officer at DataXu will be closing the conference with an inspirational session, “Lessons Learned are great – but what does the future hold?” Bruce will highlight all the great things that make this industry such an exciting one to work in whilst also providing some insights into what’s to come in future.
Click here to view the full agenda or book your ticket.
The Shopper Marketing Summit is the most empowering industry conference where industry experts share knowledge and best practices to help brands and retailers achieve success along the path to purchase. Here, senior leaders across all functions of shopper marketing convene to collaborate, learn and share insights about the ever-evolving customer journey. Summit is for leaders and those who aspire to become leaders.
Transformation is the 4A’s annual gathering of C-level executives from various disciplines within the marketing, media and agency businesses. Each year, these thought leaders and visionaries come together to share knowledge, insights, experiences and success stories to navigate the rapid transformation of those industries.