Press Releases
DataXu Introduces the Industry’s First Algorithm Marketplace
Programmatic Marketing Platform Employs Data Science to Drive Business Goals with Unprecedented Choice and Flexibility Boston – May 22, 2013 – DataXu today introduced the industry’s first Algorithm Marketplace, a major new addition to its enterprise programmatic marketing platform that leverages data science to increase the efficiency and effectiveness of digital advertising. The Marketplace [...]
[Read more]DataXu Launches New Industry Report for Marketers – The Consumer Index
Quarterly Report Reveals Data-Driven Insights into Omni-Channel Consumer Behavior and Purchasing Patterns BOSTON – May 6, 2013 – DataXu today introduced a new quarterly industry report, the Consumer Index. The Consumer Index uses data science to analyze online shopping data to derive insights that provide marketers a better understanding of today’s consumers to drive deeper and [...]
[Read more]Webinar to Feature Harvard Professor Tom Davenport and Team One Group Media Director Scott Wensman BOSTON – March 18, 2013 – In today’s digital world, top brands – and savvy marketers – are discovering the competitive advantage of using programmatic marketing to increase marketing results. Are you getting the most from big data analytics to better understand [...]
[Read more]DataXu Announces the Official Rebrand of Mexad
Programmatic Marketing Goes Global – Helps Companies Use Data and Analytics to Build Their Brand in a Digital World London, UK, 26 February, 2013 – DataXu, a provider of digital marketing software for the enterprise, today announced the official name change and rebrand of Mexad to DataXu. DataXu acquired Mexad in January 2012 to enhance its local [...]
[Read more]DataXu Closes $27 Million of Growth Capital to Solidify its Lead in Programmatic Marketing
Thomvest Leads Financing In New Transformational Software Market Boston – February 7, 2013 – DataXu, a provider of digital marketing software for the enterprise, today announced that it has closed $27 million in funding. This new round of financing will reinforce the company’s leadership position, support ongoing global expansion and accelerate additional investment in technology that [...]
[Read more]Facebook Preferred Marketing Developer DataXu Announces Support for Facebook Exchange Campaigns
Marketers ‘Like’ the Strong Initial Insights and Results BOSTON – September 13, 2012 – DataXu, provider of the industry’s leading digital marketing management (DMM) platform, today announced that it has run an array of customer campaigns on Facebook® Exchange. As one of the earliest Preferred Marketing Developers (PMD) to receive access to Facebook Exchange, DataXu is [...]
[Read more]DataXu Named AlwaysOn Global 250 Top Private Company Winner
Prestigious Award Recognizes Technological Innovations for Data-Driven Marketers BOSTON – July 18, 2012 – DataXu (www.dataxu.com), provider of the industry’s leading digital marketing management (DMM) platform – DX3, today announced that it has been named a 2012 AlwaysOn Global 250 Top Private Company winner. Inclusion in the AlwaysOn Global 250 signifies leadership amongst its peers and game-changing approaches and [...]
[Read more]DataXu and Team Detroit Partner to Redefine Digital Marketing for Ford Motor Company
Data-Driven “Programmatic Premium” Approach on Guaranteed Inventory Maximizes Effectiveness and Delivers 20% Increase in Consumer Engagement BOSTON – July 10, 2012 – In collaboration with Team Detroit, DataXu (http://www.dataxu.com), provider of the industry’s leading digital marketing management (DMM) platform, today announced that the companies enabled Ford Motor Company to achieve double-digit campaign improvements using an innovative, co-developed strategic approach [...]
[Read more]Study Reveals That Most Lack the Tools and Resources to Tap Data for Fast Decisions BOSTON – March 28, 2012 - Some 75% of enterprise decision makers polled in a recent survey believe that leveraging data will help their companies dramatically improve their business, yet more than half feel they currently lack the tools to mine true [...]
[Read more]Salesforce.com’s Geoff Dodge Joins DataXu as Executive Vice President of Sales and Marketing
Underpins All-Star Management Team Leading the Enterprise Digital Data Revolution BOSTON – March 20, 2012 - DataXu (www.dataxu.com), provider of the industry’s leading digital marketing management (DMM) platform, today announced that it has hired Geoff Dodge as Executive Vice President, Sales and Marketing. In his new role, Dodge will oversee DataXu’s global sales and marketing strategies and go-to-market plans for the DX3 [...]
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