Media Coverage

Continued Growth of Programmatic Requires Changes on the Supply-Side

DataXu’s Adrian Tompsett writes about the new buying demands brought on by programmatic marketing.

DataXu unveils new big-data ad tech: First-ever ‘algorithm marketplace’

Boston-based DataXu, whose technology aims to improve digital marketing decisions using machine learning and “big data,” said Wednesday it has introduced the industry’s first “algorithm marketplace” for helping users to better control their ad investment strategies.

DataXu Opens Black Boxes, Launches Marketplace For Ad Algorithms

In a push to demystify the black box world of programmatic trading, a major ad technology developer is creating a marketplace where advertisers, agencies and trading desks can shop for algorithms. The so-called Algorithm Marketplace, which is being launched today by demand-side platform DataXu, will start with a couple of dozen off-the-shelf algorithms developed either [...]

Viewability Guarantees: Missing the Forest for the Trees

DataXu VP of Business Development Adrian Tompsett outlines a better model for viewability in his data-driven thinking column on AdExchanger.

How mobiles engage with ads?

With just over half the US marketplace owning a smartphone and a hefty percentage also pushing into the tablet space, brands need to know how these mobile consumers might engage with ads across digital screens.

Today’s Burning Question: Video Startups Set For IPOs?

DataXu’s Mukund Ramachandran answers Adota’s buring question, “What is your reaction to Bloomberg’s report that Tremor Video, YuMe and Adap.tv are on course for initial public offerings this year?”

The Relationship Between Behavior And Search

Retail consumers are more likely to eat organic foods and take dietary supplements, and those in the Automotive segment have a preference for vitamins and coffee. That’s according to the DataXu Consumer Index, the company’s first quarterly consumer behavior benchmark report analyzing online shopping data from hundreds of advertisers and millions of consumers across the [...]

AdExchanger News Roundup: eBay’s Back In The Data Game; Ad Tech Economics

Programmatic marketing company DataXu has published a new industry report, the Consumer Index, featuring online shopping data gleaned from its marketing platform. Sample findings include that “automotive consumers are more likely to shop for media, entertainment and health products” and “online retail buyers are more likely to eat organic foods.”

Real-Time With DataXu’s Catanzaro On The Inaugural Consumer Index Report

Programmatic marketing solutions provider DataXu today released its Consumer Index, a new quarterly report on cross-market consumer behavior trends and purchasing patterns.

Spotlight On Brazil: RTB Gaining Ground In A Diverse Advertising Market

DataXu’s Chief Customer Officer Bruce Journey discusses the emerging Brazilian advertising market is this AdExchanger feature.