Industry Analysis
The Brave New World of Programmatic Marketing
At DataXu, it’s no secret that we’re bullish on the prospects of programmatic buying, and see the shifting landscape as an incredible opportunity to not just deliver efficiency by scaling up programmatic media buying, but deliver marketing effectiveness through programmatic marketing. In other words, it’s about way more than finding more efficient way to acquire media. [...]
[Read more]Looking to Cut Marketing Costs?
Originally published on ClickZ – July 9, 2012 Now more than ever organizations need to know exactly how marketing is contributing to the bottom line. This trend toward accountability and efficiency has led to an almost relentless crusade to cut costs in marketing, and the latest target is creative content production – sometimes referred to as [...]
[Read more]Originally published on ClickZ – August 6, 2012 The marketer’s rise into the C-suite has been an uphill climb. Over the past decade or two, the role of “Chief Marketing Officer” in senior management has been hindered by persistent questions about the value of marketing and how to better manage the investments. It’s no surprise then [...]
[Read more]The Essentials: Three Things to Consider When Purchasing Enterprise Software
With the rise of cloud-based marketing applications, senior marketing executives are increasingly becoming involved in complex enterprise software purchases. There are many factors that affect the decision – users, costs, your needs in the short- and long-term – and these realities guide you through the discovery and vetting process as you work toward the solution [...]
[Read more]DataXu’s Lara Mehanna Talks Mobile at IAB Advertising Technology Marketplace
At the IAB Advertising Technology Marketplace forum on June 21, DataXu’s GM of Mobile, Lara Mehanna gave the audience an inside look on programmatic buying in mobile advertising, and showcased real-world examples of how efficiency and effectiveness can be increased using the DX3 platform.
[Read more]In the recently published ninth annual World Retail Banking Report, industry authorities Capgemini and Efma found that 49% of consumers don’t have a long-term commitment to their bank, while 9% are likely to switch banks in the next six months. Financial services marketers have long been seen as leaders in CRM. As consumers spend increasingly [...]
[Read more]Marketers: Make Dollars and Sense of Your Data
Did you know… that German Shepherd owners have higher credit scores than the general population? that single people have a greater need for plumbers (your married author excluded)? that it’s a fact: people who buy TV dinners (frozen/packaged food) are more likely to need dental work? Neither did we. But those are just some examples [...]
[Read more]Slide Show: Programmatic Premium Drives Higher Returns on Premium Media Investments
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[Read more]Programmatic Premium: What’s the Big Deal?
Being out and about over the past few weeks at trade shows and bars with industry friends, a recurring topic of conversation has been around the future of RTB, and this new term being tossed around “Programmatic Premium.” Note to industry – we should have thought this one through. Acronyms are a de facto requirement [...]
[Read more]For both marketers and premium publishers, Programmatic Premium is an exciting new development in digital marketing. Join DataXu and Team Detroit’s SVP of Interactive Media John Gray, with guest speaker Forrester Research Senior Analyst Michael Greene, for the “Trend Watch: Programmatic Premium Drives Higher Returns From Premium Media Investments” webinar on Thursday, June 7 at [...]
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