Blog

Stop Starving Online Video And Start Feasting On ROI

Originally posted on MediaPost, June 11, 2013 By Mukund Ramachandran, General Manager, Video Online video consumption continues to skyrocket. Americans watched 38.8 billion online videos last month. On average, viewers spend 40 minutes a day doing it. Is it any wonder that Netflix just bowed Season 4 of “Arrested Development” in its entirety on the Web? Are [...]

Programmatic Marketing: It’s a Whole New Ball Game

Check out our new programmatic marketing infographic. Do any of the numbers or facts surprise you?

Why Cookie-less Consumers Are A Good Thing

Originally posted on Business Insider, June 8, 2013 By Adam Markey, Senior Product Manager New technology, consumer sentiment, and industry changes are all affecting the future of the third-party cookie (3PC). While the cookie-based revenue on retargeting and third party data is still strong, the golden age of the 3PC is at its end. This [...]

DataXu CEO Nominated for Ernst & Young Entrepreneur of the Year!

This week, the finalists for the Ernst & Young Entrepreneur of the Year awards were announced—and DataXu CEO and co-founder Mike Baker is a New England Region finalist!  The awards program recognizes “high-growth entrepreneurs who demonstrate excellence and extraordinary success in such areas as innovation, financial performance and personal commitment to their businesses and communities.” [...]

Independent Agency BSSP Embraces the Future

Originally posted on ClickZ, May 29, 2013 By Julie Ginches, Vice President of Marketing Agencies, vendors, and service providers facing discontinuous change in the advertising industry can react in two ways. They can shake their heads at disruption as digital outpaces print and TV, and data and science replace “faith-based” models. Or they can seize the moment, [...]

Continued Growth of Programmatic Requires Changes on the Supply-Side

Originally posted on MediaPost, May 23, 2013 By Adrian Tompsett, VP of Business Development (@atompsett) All of us in the programmatic market have seen unbelievable growth over the past couple of years. That said, as this market begins to mature, savvy buyers are asking for more than demand-side platform (DSP) 1.0 (e.g. cheap media and cookie [...]

The Algorithm Marketplace: The Newest Addition to the DataXu Platform

Today, we’re excited to officially launch the DataXu Algorithm Marketplace, a major new addition to our enterprise programmatic marketing platform. The Marketplace is a library of algorithms created over time from our experience solving clients’ complex marketing problems. Every time we drive value, we add another algorithm to the marketplace. For the first time, dozens [...]

Did [insert brand name here] buy the whole Internet?

By Maria Martinez-Diaz, Sr. Manager, Business Development Targeting Gone Wrong 15 years as an internet user, 4 years as media planner and 2 years as DSP employee have exposed me to some really awful ad targeting. Everything from California prop 8 messages when I am clearly in New York, to an epic number of car ads [...]

P2PI’s Shopper Marketing Summit: Part 2

By Tom Flanagan, Director, Strategic Services Earlier this week, I posted my initial feedback from the Path to Purchase Institute’s Shopper Marketing Summit. Now, it’s on to the good stuff: what did we learn?  The biggest theme that stood out to me was around the technological empowerment, and resulting entitlement, of the modern shopper. John Ross, EVP [...]

Viewability Guarantees: Missing the Forest for the Trees

Originally posted on AdExchanger, May 15, 2013 By Adrian Tompsett, VP of Business Development (@atompsett) It’s been a busy couple of months for the emerging viewability metric. Here’s a small sample of headlines: Ford is testing viewability partners BrightRoll adopts comScore’s viewability offering TripAdvisor says it will only charge for viewed impressions European media declares viewability [...]