DataView: The DataXu Blog
Category: IAB
- Mike Baker to Discuss Search & Display at Connected Marketing Week
08/10/2010 | Categories: display advertising, DSP, events, IAB
DataXu’s Mike Baker will be speaking on two panels during Day 3 (August 18) of Connected Marketing Week at the Moscone Center in San Francisco.
Mike
will begin his day at SES San Francisco, speaking at an 11:00 a.m. PT panel on the topic of “Crossing the Digital Divide: The Leap from Search to Display.” The group will discuss how search advertisers can make the leap from search to display with Demand Side Platforms (like DataXu!). Mike will be joined on the panel by executives from mexad, Yahoo! and Local.com.For more information on this panel and the full SES San Francisco agenda, see: http://www.searchenginestrategies.com/sanfrancisco/agenda.php
Then Mike will head over to the IAB “Future of Display: Networks & Exch
anges” event for a 3:30 p.m. PT panel on the topic of “RTB, DSP, WTF: Is Everyone a Media Trader?” Mike will speak alongside spokespeople from Triggit, AppNexus, The Trade Desk and more, discussing how real time bidding and demand side platforms have changed the role of the media buyer.For more information on this panel and the full IAB Future of Display agenda, see: http://www.connectedmarketingweek.com/agenda.php#day3
- Predictions: “Mobile Will Surprise People This Year”
05/07/2010 | Categories: demand side platform, DSP, IAB, Mobile, mobile advertising, real-time bidding, RTBThis past Monday, DataXu CEO Mike Baker spoke on the “Looking Forward…DSP, RTB, OMB!?!” panel at the IAB Networks & Exchanges event. Mike was joined by representatives from both the agency and vendor side of the digital advertising space for a rousing discussion that covered topics such as:
• Content vs. context in digital advertising
• Premium advertising inventory in the DSP space
• Buyer, seller, and media trader differentiations
• Evolving ad standards, and more…Jay Sears from ContextWeb moderated the panel and ContextWeb posted a full-length video of the session to their blog. Check it out here: http://blog.contextweb.com/blog/bid/32659/IAB-Marketplace-Video-Looking-Forward-RTB-DSP-OMG
At about 23 minutes in, Jay poses a very interesting question around the ability for rich media, mobile and pre-roll advertisements to deliver the same standardization, volume and liquidity as display ads.
Mike explains that in his opinion, mobile will surprise people this year. With the tremendous growth of smartphones and data plans, he believes the volume will definitely be there to make mobile a significant channel for advertisers. And while the mobile platform may not be as visually glamorous as digital, its static display capabilities will help mobile advertising to eventually be traded in a similar fashion to online display.
Check out the video and see what YOU think.
- DataXu CEO Speaking at IAB Networks & Exchanges Event
04/30/2010 | Categories: advertising, demand side platform, DSP, IAB, real-time bidding, RTBOn Monday, May 3rd DataXu CEO Mike Baker will be in NYC to speak at the IAB’s Marketplace event: Networks & Exchanges. Mike will discuss RTB, DSP and the future of digital advertising on a panel moderated by Jay Sears, General Manager of ContextWeb’s ADSDAQ Exchange.
The Networks & Exchanges event brings together luminaries from across the advertising ecosystem to help advertisers navigate the complicated ad buying space by defining the field, detailing successful campaigns, breaking down the value and offering a look at what the future holds—and where the next opportunities lie.
Mike will be speaking alongside Sloan Broderick, Managing Director, MediaCom Interaction; Steve Katelman, VP, Publisher Development, Omnicom; and, Philip Smolin, General Manager, Platform Solutions, Turn on a panel titled “Looking Forward: RTB, DSP…OMG!?!”
Event Details
What: Networks & Exchanges: IAB Marketplace
Panel Discussion: “Looking Forward: RTB, DSP…OMG!?!”
Who: Mike Baker, DataXu, CEO
When: Monday, May 3, 2010 at 5:25 p.m. ET
Where: Crowne Plaza Hotel – New York, NYThe event is SOLD OUT, but you can sign up to be on the waiting list here: http://www.iab.net/events_training/ne2010/register
