DataView: The DataXu Blog
Category: events
- Mike Baker to Discuss Search & Display at Connected Marketing Week
08/10/2010 | Categories: display advertising, DSP, events, IAB
DataXu’s Mike Baker will be speaking on two panels during Day 3 (August 18) of Connected Marketing Week at the Moscone Center in San Francisco.
Mike
will begin his day at SES San Francisco, speaking at an 11:00 a.m. PT panel on the topic of “Crossing the Digital Divide: The Leap from Search to Display.” The group will discuss how search advertisers can make the leap from search to display with Demand Side Platforms (like DataXu!). Mike will be joined on the panel by executives from mexad, Yahoo! and Local.com.For more information on this panel and the full SES San Francisco agenda, see: http://www.searchenginestrategies.com/sanfrancisco/agenda.php
Then Mike will head over to the IAB “Future of Display: Networks & Exch
anges” event for a 3:30 p.m. PT panel on the topic of “RTB, DSP, WTF: Is Everyone a Media Trader?” Mike will speak alongside spokespeople from Triggit, AppNexus, The Trade Desk and more, discussing how real time bidding and demand side platforms have changed the role of the media buyer.For more information on this panel and the full IAB Future of Display agenda, see: http://www.connectedmarketingweek.com/agenda.php#day3
- DataXu’s VP Sales to Speak on ‘Evolution of Display’ at FRWD Event in Minneapolis
08/04/2010 | Categories: advertising, data, data driven decisioning, digital advertising, display advertising, events, trendsDataXu’s VP of Sales and Go- to-Market strategy Steven Golus will speak at the FRWD event: “Pushing Boundaries: Exploring the Evolving World of Display Media”, on August 11 in Minneapolis. The event will consist of an afternoon of discussions with industry leading Publishers, Demand Side Platforms, Data Aggregators, Verification and Survey tools providers.
Steven will speak on the first panel of the day at 1:30 p.m. CT on the topic of “Leveraging Data in Display Targeting.” Joined by Brad King from BlueKai and Frost Prioleau of Simpli.fi, Steven will be discussing the integration of 3rd party and 1st party data into online display campaigns.
Pushing Boundaries: Exploring the Evolving World of Display Media
When: Wednesday Aug. 11, 2010Time: Registration- 12:00 PM – 1:00 PM CT
Program- 1:00 PM- 5:00 PM CT
Happy Hour- 5:00 PM – 6:00 PM CTWhere: Fine Line Music Cafe: http://www.finelinemusic.com/directions.html
Cost: FREE
To learn more and register for this free event, see: http://www.frwdco.com/events/
- Mike Baker in 140 Characters
07/23/2010 | Categories: advertising, demand side platform, digital advertising, digital media, DSP, events, Google, innovation, media buying, trends, Yahoo!
Per our recent blog post, DataXu CEO Mike Baker was a busy man this week. He was in L.A. Monday for an OMMA AdNets panel in the afternoon and Dapper panel in the evening. Then off to Chicago on Tuesday for a panel at the Right Media Open.With 3 panels in 2 days, Mike had plenty to say; in fact the Twittersphere did a great job of capturing some nuggets from each of Mike’s panels. But if you weren’t at the events, we thought these 140 character sound bites might be confusing, see the below for some additional context and detail from Mike Baker…
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@audiencescience tweeted “#ommanets We’re at a time where every new feature is a company – Mike Baker – DataXu”
- MB: This was part of a discussion regarding the increasing complexity of the media buying and ad technology space. Here I was making the point that instead of existing companies innovating to include new features, what seems to be happening is that entirely new companies are popping up with products that could have simply been rolled into existing technology platforms thus the space gets more complex and crowded.
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@YahooAdBuzz tweeted (to the wrong DataXu handle – we’re @dataxuinc) “Mike Baker @dataxu says machines can do a better job than people at consolidating a media plan #RMO”
- MB: At the Right Media Open, I was on a panel about the evolution of agencies in the digital media world. I’ve always been of the mind that machine-learning technology, like that of DataXu, can handle the tactical execution of media buying and planning, allowing overburdened media buyers to focus their energy and time on more strategic marketing initiatives.
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@gregoryhills tweeted “M. Baker appreciates volume discoutn [sic] OMG got from GOOG, but doesn’t understand why they’d use tech from supply side to do allocation #RMO”
- MB: As I wrote about on Forbes.com a few months back, Google’s acquisition of Invite Media and expansion into the DSP (Demand Side Platform) space is exciting and validating for DSP technology, but there are still some concerns around Google’s neutrality. Google is the largest digital media seller, yet they’re going to remain an impartial buy- side advocate for OMG? Seems unlikely.
Stay tuned for more event news and updates and remember, you can always find us on Twitter at @dataxuinc!
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- DataXu’s Mike Baker Makes the Rounds – 2 days, 3 Events
07/12/2010 | Categories: advertising, data, digital advertising, digital media, display advertising, events, media buying, online advertising, performance, Yahoo!They say you can’t be everything to everyone, but for DataXu CEO Mike Baker you CAN be everywhere with everyone. Next week, Mike will be speaking at 3 different industry events.
12:15 p.m. PT, Monday, July 19, 2010:
OMMA AdNets – Los Angeles, CA
An annual OMMA event, this year’s OMMA AdNets seeks to uncover the value in the many layers of the digital advertising ecosystem. Mike will be speaking on a pre-lunch panel, at 12:15 p.m. PT, titled “Simplify the Stack: Fighting the New Cost and Complexity of Media Buying.” Moderated by David Szetala, CEO, Clix Marketing and joined by panelists from Razorfish, Click Forensics and Catalyst, Mike will discuss strategies for improving the efficiency of the media buying process.
7:00 p.m. PT, Monday July 19, 2010:Dapper Fixing Advertising Panel – Los Angeles, CA
Co-hosted by the Rubicon Project, Fixing Advertising Los Angeles will explore the tremendous changes and opportunities in display advertising today as innovations in user data, intelligent media buying, and dynamic creative drive new efficiencies and performance gains – at a remarkable scale. The panel will also take a deep dive into the ways that the new data-driven ecosystem is affecting publishers, including insights into which data is owned by publishers, how well they are represented by supply-side platforms and whether or not they are capturing enough of the value chain. The panel will be moderated by Peter Kim, General Manager, Yahoo! Smart Ads, and joining Mike as panelists will be executives from The Rubicon Project, Triggit and more.
2:30 p.m. CT, Tuesday, July 20, 2010:Right Media Open – Chicago, IL
Yahoo’s Right Media Open is an annual event that brings together online advertising leaders to share insights and discuss industry challenges. This year’s event will be keynoted by Terence Kawaja, Managing Director, GCA Savvian and Randall Rothenberg, President & CEO of the Interactive Advertising Bureau. Mike will be on a panel alongside executives from Cadreon, MEC and MediaBank to discuss the question, “How Are Agencies Evolving to Meet the Digital Future?”
Stay tuned for additional insights, content and recaps from these events.
