DataXu’s Mike Baker Makes the Rounds – 2 days, 3 Events
07/12/2010 | Categories: advertising, data, digital advertising, digital media, display advertising, events, media buying, online advertising, performance, Yahoo!

They say you can’t be everything to everyone, but for DataXu CEO Mike Baker you CAN be everywhere with everyone.  Next week, Mike will be speaking at 3 different industry events.

12:15 p.m. PT, Monday, July 19, 2010:

OMMA AdNets – Los Angeles, CA

An annual OMMA event, this year’s OMMA AdNets seeks to uncover the value in the many layers of the digital advertising ecosystem. Mike will be speaking on a pre-lunch panel, at 12:15 p.m. PT, titled “Simplify the Stack: Fighting the New Cost and Complexity of Media Buying.” Moderated by David Szetala, CEO, Clix Marketing and joined by panelists from Razorfish, Click Forensics and Catalyst, Mike will discuss strategies for improving the efficiency of the media buying process.

7:00 p.m. PT, Monday July 19, 2010:

Dapper Fixing Advertising Panel – Los Angeles, CA

Co-hosted by the Rubicon Project, Fixing Advertising Los Angeles will explore the tremendous changes and opportunities in display advertising today as innovations in user data, intelligent media buying, and dynamic creative drive new efficiencies and performance gains – at a remarkable scale. The panel will also take a deep dive into the ways that the new data-driven ecosystem is affecting publishers, including insights into which data is owned by publishers, how well they are represented by supply-side platforms and whether or not they are capturing enough of the value chain. The panel will be moderated by Peter Kim, General Manager, Yahoo! Smart Ads, and joining Mike as panelists will be executives from The Rubicon Project, Triggit and more.

2:30 p.m. CT, Tuesday, July 20, 2010:

Right Media Open – Chicago, IL

Yahoo’s Right Media Open is an annual event that brings together online advertising leaders to share insights and discuss industry challenges.  This year’s event will be keynoted by Terence Kawaja, Managing Director, GCA Savvian and Randall Rothenberg, President & CEO of the Interactive Advertising Bureau. Mike will be on a panel alongside executives from Cadreon, MEC and MediaBank to discuss the question, “How Are Agencies Evolving to Meet the Digital Future?”

Stay tuned for additional insights, content and recaps from these events.