Benefits
DataXu’s powerful technology enables advertisers to benefit from the advantages of data-driven decisioning and real-time bidding to improve ROI, derive unique insights, and make it easy for you to manage campaigns across the ad exchanges.
Better performance and ROI.
With its ability to leverage prior campaign intelligence and optimize continually against the performance of your current campaign, the DataXu system can more successfully identify high-potential impressions. With the ability to value each impression individually, in real-time, the price you pay will be as targeted as the selected impression itself. Together, this means a better return on your media investment.
Simply put, the DataXu system gives advertisers the ability to learn what works for their campaign, faster. But, unlike traditional online advertising, DataXu empowers the advertiser to identify and avoid buying impressions that are unlikely to work. And this advantage continues, even as campaign attributes or ad inventory conditions change. This means that you will pay for fewer wasted impressions, and you will be able to put your budget to work more effectively.
Our technology is designed to work exclusively for ad buyers. Today, buyers must rely on the analytics and targeting algorithms provided by ad sellers. DataXu puts the power in the hands of advertisers and ad agencies, with buyer-driven optimization from beginning to end.
Robust performance reporting and analysis.
The DataXu system can evaluate campaign performance based on over 100 data parameters, covering details like consumer location, time of day, site content type, creative concept, ad type, etc. Since we evaluate and track each impression individually, this results in highly specific – and often unexpected – campaign insights. Our ability to report on nanosegment performance can provide unique insights to guide future media spend and strategy.
Single-source access to multiple ad exchanges.
DataXu provides one-stop access to run campaigns across ad exchanges covering virtually 100% of the internet population. The ad exchange market is new and rapidly evolving; each exchange has different interfaces, bidding rules, policies and types of inventory. DataXu eliminates this complexity by providing a single interface for advertisers. Moreover, the advertiser’s campaign-specific rules, goals, budget, and reports run as one consistent set of logic across the exchanges.
Our inventory supply partners include Google/DoubleClick, Yahoo/RightMedia, AdMeld, AppNexus, PubMatic, and the Rubicon Project. DataXu makes it simple for advertisers to manage a single budget and campaign across multiple exchanges.
Integrated reporting across multiple exchanges delivers a much more accurate view of campaign performance and reduces administrative burden for advertisers.
