Who We Partner With
In a complex and convoluted ecosystem, DataXu sets the bar with a fully integrated one stop shop for premium advertisers. Named Forrester Wave’s #1 current offering for DSPs, we credit our superior platform technology and exceptional partnerships.
DataXu works proactively with partners to ensure optimal service and results for our clients. Through our partnerships you have instant access to premium online inventory, mobile and video exchanges, off line and in market data, rich media, ad verification and more.
With your success in mind, DataXu provides one seamless platform for you to achieve multiple advertising goals. Whether it is connecting you to the leading RTB exchanges in the space, or accessing the only mobile private exchange in the industry, DataXu has it.
Display Partners
Access the leading RTB exchanges in the inventory to bring the largest RTB footprint to your media plan.
adBrite is the second largest independent ad exchange offering an entirely transparent marketplace, direct access to superior campaign data and analytics and ultimately, greater control over what matters most – results.
Share on Facebook
Admeld focuses exclusively on representing large, premium web publishers. Organizations such as Answers.com, FOX, IDG TechNetwork, Pandora, Discovery, The Weather Channel and more than 500 others comprise our growing customer base. In total, we touch more than 500 million high-quality uniques across the globe.
Share on Facebook
AppNexus is the world leader in real-time advertising technology, serving the most sophisticated companies in the ecosystem.
Share on Facebook
DoubleClick Ad Exchange is a real-time marketplace that helps ad networks, agency holding companies, and emerging third-party technology providers maximize ROI across millions of sites. Buyers can increase return on investment through targeting, defined bids, defined budgets and frequency caps on inventory purchases. You define your audience so you are only buying what you want and when you want it. A true, open real-time bidding system enables buyers to leverage their proprietary data and bidding algorithms for even more control over media spend.
Share on Facebook
Microsoft Advertising Exchange is a real-time bidded marketplace powered by AppNexus where you can reach microsoft audiences through high-quality, brand safe inventory more efficiently. With the Exchange, choice, scale and efficiency drive ROI for you.
Share on Facebook
OpenX has aggregated a massive pool of desktop, video, and mobile inventory so you can reach audiences across 350M global unique visitors and 180 million US unique visitors. Laser target your audience on top publishers like LA Times, Earthlink, Time.com, and IMDB.
Share on Facebook
PubMatic’s ad monetization and management solution combines impression-level ad auction technology, the most comprehensive brand protection tools, and enterprise ad operations support to give the Web’s premium publishers the most control over their revenue and brand.ome of the world’s most respected online publishers have chosen to work with PubMatic, including The Huffington Post, eBay, United Online, TV Guide, and the majority of the comScore Top 10.
Share on Facebook
Formerly, CONTEXTWEB, Pulsepoint has developed the largest independent Ad Exchange in the industry. Today they enable 200M real time ad transactions a day on its high-quality, highly selective direct publisher inventory. CONTEXTWEB ranks among the top 20 ad-supported properties, according to comScore, and counts among its clients Fortune 500 companies in pharmaceuticals, automotive, finance and consumer goods, among others.
Share on Facebook
Right Media operates the first and largest exchange platform. Our premium marketplace has helped fuel the industry’s drive for efficiency and profitability that has become fundamental to digital advertising. RMX supports several large network inventory including Yahoo! Network Plus on both a real time and static connection
Share on Facebook
The World’s Largest premium display Advertising Marketplace providing a single point of access for the over-whelming volume of opportunity that exists for publishers today. Rubicon is ranked by Quantcast as the largest marketplace in the world with over 560M uniques.
Share on FacebookVideo Partners
DX3 provides a unified marketplace to buy video in any format across devices. Access massive real time reach through the industry leading marketplaces for video or tap into our display partners for in banner and expandable inventory. Layer on data, surveys or verification to optimize brand performance in real time.
Adap.tv builds technology that destroys the inefficiencies of television and video advertising. It delivers a programmatic way to plan, buy, sell and measure across multiple sources, screens and methods of transacting. Adap.tv is comprised of two operational units – the Adap.tv Platform and the Adap.tv Marketplace. The Adap.tv Platform provides advertisers, publishers and ad networks with automated ad trading solutions customized to meet any business goal. As the world’s largest source of video supply and demand, the Adap.tv Marketplace has thousands of sellers and hundreds of campaigns running daily. Headquartered in San Mateo, Calif., Adap.tv has offices in New York, Los Angeles, Chicago, Seattle, London and Sydney. Adap.tv is a privately held company backed by Bessemer Venture Partners, Gemini Israel Funds, Redpoint Ventures and Spark Capital. For more information, please visit http://adap.tv/. Follow Adap.tv on Twitter @Adaptv.
Share on Facebook
Bright Roll Exchange (BRX) provides access to the industry’s leading publishers, including multiple television properties and high-volume video sites By offering full site disclosure and flexible targeting, on an RTB basis BRX provides advertisers with the reach, frequency, scalability, and transparency needed to achieve their goals.
Share on Facebook
Leverage our rich media and expandable partnerships to support in banner video campaigns across formats and devices
Share on Facebook
SpotXchange is the #3 online ad network in the United States, and #1 in the UK and Canada according to comScore’s Video Metrix service. Reaching 80 million unique visitors each month in more than 15 countries, SpotXchange is the largest global marketplace of video ad inventory. The SpotXchange integration through DataXu offers advanced audience and data targeting, real time bidding, brand safety and verification support all with DataXu’s active analytics ™ platform.
Share on Facebook
Founded in February 2005, YouTube allows billions of people to discover, watch and share originally-created videos. YouTube provides a forum for people to connect, inform, and inspire others across the globe and acts as a distribution platform for original content creators and advertisers large and small. Jointly Google Content Network/YouTube provide a 2BN monthly impression footprint globally for both short form and long form in stream video on an RTB basis.
Share on FacebookMobile Partners
Accessing over 25BN RTB Mobile impressions monthly, DX3 represents the largest Mobile RTB marketplace in the industry. Supporting the only mobile private exchange in the industry advertisers are free to bring DX3 active analytics to their mobile plan.
In December 2009, Admeld became the first supply side platform to integrate mobile support and by the end of 2011 expects over 30% of clients’ mobile impressions will be monetized through RTB. Admeld represents premium publishers with 4BN+ monthly mobile inventory.
Share on Facebook
Jointly Google-AdMob provide the largest Mobile RTB footprint in the industry representing 15BN+ Mobile monthly impressions. Through the DX Mobile integration, we are able to offer solutions for discovery, branding and monetization on the mobile web.
Share on Facebook
Mobclix was designed for the mobile market – built to adapt and scale quickly as mobile technology evolves. Through the Dx integration, advertisers are able to precisely target mobile audiences and reach.
Share on Facebook
As a premium ad network, Mobile Theory works with sites and apps people know and trust, that provide an ad environment worthy of top brands. Through the Mobile Theory integration, DX top brand advertisers are able to priorotize variables like reach maximization, rate of delivery, frequency capping, and apply targeting parameters such as audience segments, demographics, device type and more.
Share on Facebook
MoPub is a monetization platform for mobile apps and websites. They provide a best of breed ad server for direct-sold and cross-promotional ads together with optimized, easy to use ad network mediation.
Share on Facebook
The integrated Nexage Revenue Platform, comprised of an RTB exchange and mediation, is accelerating customers’ businesses and is a key launching point for DX Mobile to capitalize on mobile advertising. The Nexage RTB exchange provides access to 2.5BN monthly impressions across more than 700 sites. Providing enriched targeting, local and hyperlocal inventory as well as ORMMA rich media and VAST based video ad units.
Share on Facebook
WHERE is at the forefront of the intersection of local and mobile commerce, operating a leading local mobile discovery application – WHERE – and North America’s largest location-based mobile advertising network – WHERE Ads. These services, and using a patented geo-fencing technology, WHERE provides personalized, hyper-local advertising, offers, and deals to millions of mobile consumers through the integration with DX Mobile.
Share on Facebook3rd Party Data
Leverage our data partner to reach only the audience segments that work for you across display, video and mobile. Or bring in your own data for ad targeting.
Bizo knows business audiences. Dx advertisers count on the precise display ad targeting, social media measurement, and deep audience analytics that the Bizo Audience Marketing Platform provides to successfully execute their branding and direct response initiatives.
Share on Facebook
Acquire anonymous 3rd party audience data from the world’s largest marketplace, the BlueKai Exchange™ and reach more than 300M unique users across the entire marketing funnel. Most importantly, it’s anchored by BlueKai Intent™, the largest aggregation of in-market shopping data available on the Internet. Through the DX3 integration, branded data or custom segments are available to DataXu clients. Access: Bizo, Clearspring, DataLogix, Polk Automotive, IXI, Lotame and Nielsen Prizm data through one unified marketplace.
Share on Facebook
Clearspring Audience Platform enables DX advertisers to reach the right users at the right time. They create and deliver custom audiences from influence and intent-based segments, improving the performance of display and video ad campaigns.
Share on Facebook
Datalogix is an adnetwork 100% focused on targeting based on purchase data and measuring digital campaigns based on ROI, not clicks. The DX/ datalogix integration allows advertisers to convert their CRM database into an online audience, and reach existing customers anywhere they are online with the right message.
Share on Facebook
Securely connecting data sellers with data buyers in the largest global data exchange, eXelate powers the first and largest privacy-compliant data connection engine for publishers, data owners and marketers. DataXu has access to data that spans the entire purchase funnel with growing segments in 3 major categories: demographic, interest and intent.
Share on Facebook
The IXI integration enables DX clients to differentiate and target consumer households and target markets based on proprietary measures of wealth, income, spending capacity, credit, risk, share-of-wallet, and share-of-market. IXI helps financial services and consumer marketing firms accelerate decision-making in order to achieve their business goals, such as better identifying customers with the greatest opportunity.
Share on Facebook
Lotame is a marketing technology company powered by the superior segmentation of audience data. Through the DX3 integration, DataXu clients have access to Lotame’s flagship targeting and analytics platform that collects and interprets unstructured publisher data to make audience planning as easy as keyword buying.
Share on Facebook
Polk’s goal is to improve how advertisers function within the automotive industry, helping to make better, smarter decisions. DX customers benefit from Polk’s in-depth, industry-leading consumer and vehicle-related data. We are able to target campaigns to reach the right audience with the right message at the right time.
Share on Facebook
TARGUSinfo is the gold standard at providing businesses with precise and actionable information about consumers and households. By leveraging AdAdvisor Audience Groups, our partners harness the breadth and depth of offline attributes to identify large groups of US households that are likely to exhibit a particular characteristic or attribute. DX3 allows you to access and combine all 172 AdAdvisor elements through 1 platform.
Share on FacebookSurvey Vendors
As entertainment, news, shopping and social media choices expand for consumers online, audiences have become increasingly discriminating about how and where they spend their online time. The DX partnership with Neilsen provides qualitative ways to assess a campaign’s true impact on the consumer. Dx is able to understand users mobile and social media actions, and what they’re buying both online and offline.
Share on Facebook
Vizu provides the common currency of communication and the technology that allows advertisers and their partners in the digital media ecosystem to collaborate in real-time to maximize the return on advertising investment. Through the DX integration with Vizu we are able to reach the right people, influence their decision, and measure the impact in real-time, ensuring we can adjust as needed to maximize the return on advertising spend.
Share on FacebookRich Media
Rich media and Expandables isn’t just for direct buys anymore. Leverage our partnerships to drive engagement across all your formats in real time.
Powering 55% of all rich media campaigns online PointRoll delivers results. Through the DX and Point Roll integration, DX has access to expandable banner ads, in-banner videos, and numerous technologies that create, deliver and measure display ads as rich and full featured as a microsite without disrupting the user experience.
Share on FacebookAd Verification
AdSafe products meets our needs as a buyer of online advertising. They offer three major product categories, with additional cross-category products for all-encompassing and custom solutions. They offer Firewall, Campaign Monitor and Network Monitor.
Share on Facebook
Double Verify brings trust, accountability, transparency, and compliance to online advertising in order to drive the entire industry forward. It is through Double Verify that DX attests the correct placement and display of every single impression of a verified online advertising campaign.
Share on FacebookPrivacy Compliance
Evidon is a provider of privacy and compliance solutions for digital media. The company provides strategy and technology to DX comply easily with privacy law and self-regulatory “Ad Choices” programs across North America and Europe.
Share on Facebook
The NAI (Network Advertising Initiative) is a cooperative of online marketing and analytics companies committed to building consumer awareness and establishing responsible business and data management practices and standards.
Share on Facebook
DataView: The DataXu Blog
