DataXu

iPads vs. Smartphones: Credence to Common Sense

By Dan Silver

We know that video is huge on mobile devices, especially in the entertainment category.  It’s not very surprising that 58% of smartphone users and 67% of iPad users have watched movie trailers on their devices.  When it comes to promoting a movie, the decision to incorporate mobile into your marketing mix is pretty obvious.  More obvious still, iPad users have watched more movie trailers than smartphone users.  Given that tablets have bigger screens, it makes sense.

With that said, determining where to focus your media efforts in mobile should seem pretty clear, right?  Well, not always – but, common sense can be a great indicator to get started.

A global financial services company came to DataXu with the insight that its consumers are highly mobile and asked for help activating a strategy to capitalize on this new channel of communication to drive incremental account activations.  The goal was to convert consumers through a multi-step form, complete with personal banking information and social security numbers.  A challenging undertaking for any advertising channel, let alone mobile.  What device do you think performed better?  Hint: your common sense should help.  The Case Study

- Posted by Dan Silver in: Blog