Yearly Archives: 2012

Welcome to online advertising and marketing in 2013, where opt-in push advertising — rather than pull — becomes the norm, as consumers feel more comfortable allowing brands to recognize location, intent and preferences through devices.

Boston-based DataXu, whose technology aims to improve digital marketing decisions using machine learning and “big data,” this year expects to “substantially more than double” the more than $30 million in revenue the firm received in 2011, co-founder Bruce Journey said in an interview.

With all of our digital connections we should be living in a marketing golden age based on almost perfect knowledge about consumers.  The reality, however, is that most marketers feel more like they are standing in a field trying to take a photo of a high-speed train as it rushes by.

Aaron Kechley, SVP, Products, DataXu, defines “algorithm” for AdExchanger.

Among the hundreds of privately-held tech companies in the Boston area, a few have gotten a disproportionate share of my attention in recent months. The reason: Each boasts a combination of unique technology products and services, rapid revenue growth and a sizable market opportunity ahead.

Ten years ago, Ad servers represented the total or at least the vast majority of agency tech budgets. Today, this component is less than 10% of the total media tech spend for most digital agencies.

By Manjula Kandasamy, Account Manager, Managed Services According to recent numbers from Facebook, 126 million of its 1 billion users access the site exclusively via their mobile device. That the social media giant’s users are increasingly accessing the social media juggernaut on their mobile devices versus personal computers mirrors a forecast that many analysts are making: that mobile [...]

DataXu’s Adrian Tompsett comments that defining “premium” is a loaded question as “premium” can be defined as what matches the demands of the advertiser’s objective.

Software engineer Snejana Shegheva knew her company had a problem explaining its complicated technology to clients. She wanted a simpler way to demonstrate how the firm, DataXu, which provides online marketing services, uses mathematical formulas to determine when and where clients should buy advertising on websites. Then, as any good geek does, she was watching [...]

Hot on the heels of yesterday’s post on one of DataXu’s favorite traditions, Innovation Day, The Boston Globe published an article on how companies are encouraging team building and time to innovate beyond the usual scope of work–and our Innovation Day was highlighted as an example! We hosted reporter Aaron Lester during our November Innovation Day, [...]