Yearly Archives: 2011

Leveraging a Digital Marketing Management platform to execute programmatic buying of exchange-traded media is a great solution for marketers. While these platforms offer advantages in scale, cost and optimization, marketers are also aware that there is some risk and it goes something like this: “Can you ensure that this ad will not run next to [...]

By James Baldassari, DataXu DataXu’s engineers are hard at work creating the technologies to create value for our advertisers. We process petabytes of big data to make hundreds of thousands of real-time decisions per second. This is a challenging task, and we’ve been fortunate to be able to leverage many open source software packages to [...]

More and more agencies and marketers are turning to so-called demand-side platforms, or DSPs, for real-time audience buying. It’s a nascent market dominated by venture-funded startups, holding company technologies, and Google, which bought Intive Media in 2010 for $70 million. But Forrester Research is attempting to shed some light on this market with a new report released [...]

BOSTON, MA (December 14, 2011) – DataXu (www.dataxu.com), provider of the industry’s only fully-integrated digital marketing management platform, announced today that the December 2011 Forrester Research Inc. report: “The Forrester Wave™: Demand-Side Platforms, Q4 2011” has recognized DataXu as a Leader with the Number 1 ranked current offering. Specifically DataXu’s DX3 received the highest ranking for [...]

Today we are excited to announce that the December 2011 Forrester Research Inc. report: “The Forrester Wave™: Demand-Side Platforms, Q4 2011” has recognized DataXu as a Leader with DX3 rated as the #1 ranked current offering. Amid a sea of marketing claims, we believe this recognition by Forrester provides further validation of our platform’s exceptional capabilities and the standard [...]

DataXu’s Channel Sales Manager, Brian Dolan, talks about leveraging Big Data for digital marketing management in a rapid-fire Pecha Kucha session (20 slides, 20 seconds each) at Digiday’s Data Marketing Summit in Deer Valley, Utah – December 5th. Watch live streaming video from digiday at livestream.com

Yahoo!’s announcement that advertiser clients using DSPs and ad networks would be required to get their own ‘seats’ on RMX didn’t really come as a great surprise.  Several weeks ago they announced that they were shutting down retargeters such as TellApart, Criteo and Dotomi from their Class 2 inventory. It is no surprise that Yahoo! [...]

As more and more applications migrate to the clouds, analytics providing real-time situational awareness are spreading to functions that have traditionally been managed after-the-fact. Management of media campaigns, for insurance, is usually done by making careful placements, tracking resultant sales, then reinvesting in the placements that provided the most return on investment.