Mike Baker to Discuss Search & Display at Connected Marketing Week
DataXu’s Mike Baker will be speaking on two panels during Day 3 (August 18) of Connected Marketing Week at the Moscone Center in San Francisco.
Mike 
will begin his day at SES San Francisco, speaking at an 11:00 a.m. PT panel on the topic of “Crossing the Digital Divide: The Leap from Search to Display.” The group will discuss how search advertisers can make the leap from search to display with Demand Side Platforms (like DataXu!). Mike will be joined on the panel by executives from mexad, Yahoo! and Local.com.
For more information on this panel and the full SES San Francisco agenda, see: http://www.searchenginestrategies.com/sanfrancisco/agenda.php
Then Mike will head over to the IAB “Future of Display: Networks & Exch
anges” event for a 3:30 p.m. PT panel on the topic of “RTB, DSP, WTF: Is Everyone a Media Trader?” Mike will speak alongside spokespeople from Triggit, AppNexus, The Trade Desk and more, discussing how real time bidding and demand side platforms have changed the role of the media buyer.
For more information on this panel and the full IAB Future of Display agenda, see: http://www.connectedmarketingweek.com/agenda.php#day3
Tags: display advertising, DSP, events
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